Online Marketing News Blog

November 20, 2017

What is a Meta Description, and why is it so Important for SEO?

Meta descriptions are an aspect of search engine optimization that often go overlooked. Webpages that fail to include them may fall behind in search rankings, even if they’re otherwise well-optimized. But what is a meta description, and…

November 17, 2017

Inbound Marketing, ,

5 Lessons we Learned from Watching Viral Marketing Campaigns Unfold

Things on the internet basically go viral because of a snowball effect: someone sees something they enjoy, then they share it. Then, some of their friends see it and share it, and so on and so forth.…

November 15, 2017

Instagram,

How to make the Instagram Algorithm Work for You

The Instagram algorithm is basically what determines which posts appear in your feed. Instead displaying new content in reverse chronological order, the algorithm allows you to “see the moments you care about first.” (more…)

November 13, 2017

Digital Marketing, Inbound Marketing

Marketing to Millennials: what Brands get Wrong

Like so many generations before them, millennials are often portrayed with sweeping generalizations that don’t reflect who they truly are. Businesses who buy into these oversimplifications have a tough time marketing to millennials. Here are some common…

November 10, 2017

,

5 Failed Social Media Platforms (and how they went Wrong)

Do you remember Friendster, Ping or Orkut? Probably not. Unlike Facebook, these social media platforms failed to stand the test of time. While they may be long gone, they have left a lasting impression on the history…

November 8, 2017

Branding, Digital Marketing, Inbound Marketing, Industry, Lead Generation, Sales

How Using a Case Study can Generate Leads and Create Clients

It can often be difficult for brands and companies to put into words how their products or services can benefit their target audience. After all, why should someone buy something if they’re not going to get any…

November 6, 2017

Inbound Marketing, Sales

The Hidden Secrets of Profitable Online Sales Funnels

Although content is king, inbound marketing’s real breadwinner is the sales funnel. By learning the secrets of this proven strategy, you can transform your website into a conversion-making machine. (more…)

November 3, 2017

Branding, Facebook, Industry, , , Twitter

4 Social Media Fails and Blunders that We Won’t Soon Forget

If you operate your own personal social media accounts, you know that mistakes are bound to happen here and there. When an ordinary user messes up on a post, there are hardly any major consequences. However, when…

November 1, 2017

Advertising, Google

What is Google AdWords, and what are its Benefits?

Google AdWords is one of the best ways for businesses of all sizes and industries to bring traffic to their websites. However, because of its somewhat confusing nature, business owners and novice marketers often ask us, “What…

October 30, 2017

Digital Marketing, Responsive Web Design, Web Design

3 Common Web Design Mistakes to Avoid at all Costs

If your company is looking to enter the world of digital marketing, they’re going to need a website to serve as the focal point of their online presence. Ideally, a fully optimized site will accurately represent a…

What is a Meta Description, and why is it so Important for SEO?

Marketing to Millennials: what Brands get Wrong

How Using a Case Study can Generate Leads and Create Clients

The Hidden Secrets of Profitable Online Sales Funnels

What is Google AdWords, and what are its Benefits?

3 Common Web Design Mistakes to Avoid at all Costs

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