How to Write Copy that Resonates with your Audience

Whether it’s for sales or marketing purposes, business copywriting should appeal to your target audience. Sounds tough, but there’s good news. Understanding how to write copy can be done with a [...]

How to use Storytelling to Enhance Brand Marketing

Your business’ brand is much more than just its name and logo. It includes anything and everything that makes your business unique, ranging from company culture to the products or services it [...]

5 Business Benefits of Publishing a Press Release

In the past, press releases required a painstaking writing, approval and publishing process. Plus, businesses needed to have some contacts in the publishing industry in ordered to get theirs [...]

Generation Z Marketing Tips to Attract Young, Hip Audiences

These days, brands must learn how to adapt to fit the unique needs and interests of younger audiences than their accustomed to. However, by now you’ve undoubtedly heard everything you need to [...]

What Business Owners should know about Affiliate Marketing

Upon searching the internet for “affiliate marketing,” you’ll mainly find blogs and articles written by actual affiliate marketers, for people who want to break into the industry. Not many are [...]

What is a White Paper, and how can it Generate High-Quality Leads?

For generating qualified leads through content marketing, there are few tools as effective as white papers. What is a white paper, you ask? We’ll explain.

What is a Long-Tail Keyword, and How do I Choose One?

If your business is looking to establish a digital presence through search engine optimization, choosing the right keyword can seem like an impossible task. Whichever terms you select must rank [...]

Fat Guy Uncovers the Best Times to Post on Social Media

One of the most challenging elements of managing a social media account is determining the best times to post. If you post during off-hours, you run the risk of low engagement. As a result, your [...]