Online Marketing News Blog

December 15, 2017

5 Ways to Leverage Contextual Marketing for your Business

Modern marketing is all about creating an experience. If your target audience doesn’t experience and connect to your marketing materials in a way they truly value and appreciate, they’re not going to respond. Contextual marketing aims to…

December 13, 2017

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How Today’s Top Social Media Celebrities Win Fans

Katy Perry’s latest album, “Witness,” debuted at No. 1 in June thanks to the support of a thriving social media community. Through consistent, cross-platform posting, the singer has developed a large, captive audience. Perry and other social…

December 11, 2017

Web Design

Material Design vs. Flat Design: What’s the Difference?

A lot goes into a website that actually provides your business with a worthwhile return on investment. This includes search engine optimization, mobile-responsiveness and, of course, aesthetics. Understanding the difference between material design and flat design may…

December 8, 2017

Branding, Digital Marketing, Email Marketing, Inbound Marketing, Industry, Lead Generation,

5 Email Marketing Tips to Help Score More Opens and Clicks

When it comes to communicating and engaging with prospects, email marketing is the so-called ‘straw that stirs the drinks.’ It’s a productive, cost-effective way to reach a large segment of your audience and present them with relevant…

December 6, 2017

Instagram,

Fat Guy Media’s Comprehensive Guide to Instagram Memes

Nearly all brands can benefit from integrating Instagram memes into their content marketing strategies, but there are definitely right and wrong ways to do so. (more…)

December 4, 2017

Advertising, Branding, Digital Marketing, Email Marketing, Industry,

How to Scale a Festive Christmas Advertising Campaign

Around this time of year, everyone seems to be caught up in the festive, holiday spirit. Many businesses don’t realize, however, that this is an excellent opportunity to fuse branding and marketing with traditional Christmas advertising strategies.…

December 1, 2017

, , Twitter

Will the new Twitter Character Limit Help or Hurt Marketing?

Twitter, which famously forced brevity on the social media world, is abandoning its signature feature. Introduced in September, the new Twitter character limit gives every user double the space to sound off. The drastic change was met…

November 27, 2017

Content Marketing, Inbound Marketing

What Business Owners should know about Affiliate Marketing

Upon searching the internet for “affiliate marketing,” you’ll mainly find blogs and articles written by actual affiliate marketers, for people who want to break into the industry. Not many are specifically intended for businesses owners looking into…

November 24, 2017

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America’s Best Sports Social Media Campaigns

Whether you follow your favorite player or your local team, social media is the place to get close to the action. From Snapchat takeovers to inventive hashtags, sports content is now more immediate and personal than ever…

November 22, 2017

Advertising, Digital Marketing, Industry, Responsive Web Design

What to Expect from the Future of Web Advertising

The global tech revolution is beginning to make significant waves in the advertising industry. With new technologies and innovations being introduced on a daily basis, it can be difficult to determine their immediate effects on advertising and…

5 Ways to Leverage Contextual Marketing for your Business

Material Design vs. Flat Design: What’s the Difference?

What Business Owners should know about Affiliate Marketing

What to Expect from the Future of Web Advertising

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