Generation Z Marketing Tips to Attract Young, Hip Audiences

These days, brands must learn how to adapt to fit the unique needs and interests of younger audiences than their accustomed to. However, by now you’ve undoubtedly heard everything you need to [...]

Snapchat vs. Instagram Stories: Which is Best?

There’s a bit of debate amongst marketers over Snapchat and Instagram Stories. While both offer virtually the same content format (temporary visuals that disappear after 24 hours), there are some [...]

Using Social Media Management to Conquer Digital Marketing

Social media is as important of a marketing tool as any, especially in the digital arena. Unfortunately, with as many businesses vying for audiences’ eyes and ears across these platforms, it can [...]

Why a Snapchat Account is Essential for Every Business

Over the past couple of years, Snapchat, has turned into a global social media giant. It amasses over 150 million daily users and 41 percent of all 18 to 34 year olds, a key marketing [...]

How to Use Snapchat Ads for your Business

With over 200 million monthly users, Snapchat is starting to become one of the biggest names in social media. People are engaging with each other using the distinctive picture and video [...]

Updates in Twitter Marketing and What’s New in Social Media

Due to rapid growth, social media has adopted many changes and upgrades in the hopes of improving user experience and creating an easier way for publishers to market their businesses. Most [...]

What’s the Deal With Third Party Apps?

Digital marketers know that spending countless hours online each week is no easy task. Between social media and email marketing, it’s easy to get burnt out. Luckily, there are plenty of third [...]

How to Use Social Media for Events

It’s no secret that social media is an extremely powerful marketing tool. At this point, it’s nearly impossible to imagine an event that hasn’t been promoted at least in part by social media. [...]

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