When it comes to your brand’s website, good content is ultimately what’s going to set you apart from competitors. However, so many brands are still forgoing content altogether in lieu of highly-visual websites. While this is certainly an [...]
Although digital marketing is new, the history of marketing is long and rich. From Plato to Steve Jobs, it is full of colorful characters and legendary marketers, who have made an indelible mark on the art and practice of promotion.
These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with consumers than ever. Therefore, this presents a prime [...]
In 2019, email is still one of the top performing digital marketing channels. But, that doesn’t mean results come easy. To achieve a high rate of opens and clicks, follow these five email best practices.
With just over a week left until the big day, many brands are starting to ramp up their Easter marketing campaigns. That’s because, more than eggs, candy and pastels, Easter is also characterized by fun, festive commercials and advertisements. [...]
Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering making a purchase. With a solid strategy, SEM is a [...]
If you’ve ever scrolled through Instagram and wondered about the TV icon in the upper-right hand corner, you’ve come to the right place. In fact, that icon represents Instagram TV, otherwise known as IGTV, the social media giant’s new mobile [...]
As a first step to get on the internet, your business may have started with a one page website. Although it’s always valuable to have an online presence, a one pager has drawbacks. A larger, more user-friendly site is a popular alternative. If [...]