Why Ignoring Bing Ads is a Marketing Mistake

Google is by far the world’s most popular search engine. According to NetMarketShare, a firm that tracks the usage of web technologies, Google dominated 74.54 percent of the search engine market [...]

The Advantages of Working with a Google Partner Agency

These days, businesses should make the most out of every possible opportunity to gain an edge over their competitors. That’s why most companies often decide that hiring a digital marketing and [...]

What are Pinterest Ads, and how do they Work?

Pinterest is unlikely to be the first platform that comes to mind when you think about social media marketing. However, it actually has over 150 million active, higly-engaged users. With [...]

Generation Z Marketing Tips to Attract Young, Hip Audiences

These days, brands must learn how to adapt to fit the unique needs and interests of younger audiences than their accustomed to. However, by now you’ve undoubtedly heard everything you need to [...]

How to Scale a Festive Christmas Advertising Campaign

Around this time of year, everyone seems to be caught up in the festive, holiday spirit. Many businesses don’t realize, however, that this is an excellent opportunity to fuse branding and [...]

What to Expect from the Future of Web Advertising

The global tech revolution is beginning to make significant waves in the advertising industry. With new technologies and innovations being introduced on a daily basis, it can be difficult to [...]

What is Google AdWords, and what are its Benefits?

Google AdWords is one of the best ways for businesses of all sizes and industries to bring traffic to their websites. However, because of its somewhat confusing nature, business owners and novice [...]

3 Can’t-Miss Online Advertising Strategies for Beginners

Online advertising is primarily used by brands looking to increase the amount of visitor traffic to their company website. The idea is that, by having more users exposed to your brand, visitors [...]