What are Pinterest Ads, and how do they Work?

Pinterest is unlikely to be the first platform that comes to mind when you think about social media marketing. However, it actually has over 150 million active, higly-engaged users. With [...]

Is Direct Marketing Really Dead?

Obviously, most modern-day businesses conduct their marketing and advertising almost exclusively through digital mediums, including us. But that doesn’t mean we’re in favor of killing off [...]

How Marketing and Advertising are Different

Although they have different meanings, the terms marketing and advertising are often used interchangeably. As marketing industry professionals, this is troubling to us. It’s hard for agencies and [...]

Bethpage FCU’s Best of LI: What is It & How to Get Nominated

For over 10 years, the Best of Long Island awards, which are now presented by the Bethpage Federal Credit Union, honor Nassau and Suffolk’s top-rated businesses, organizations and tons of other [...]

Google My Business Pages Connect Companies and Customers

Business owners are constantly working to get their name in front of as many customers as possible. Today, that’s possible on a larger scale by establishing an online presence with Google My [...]

How can Outdoor Advertising Help Improve your ROI?

Marketing campaigns aren’t always limited to the digital world. There are plenty of other opportunities to get your company’s name out there. One way is through outdoor advertising with [...]

Finding the Right Long Island Web Design Agency

When a company is looking to stand out in their industry, it is essential that they start by creating an online presence for themselves with digital marketing. One of the most important elements [...]

Boosting Conversion Rate with Proven Landing Page Tactics

Landing pages are one of many digital marketing tools that companies use to improve their lead generation and turn website visitors into paying customers. Its effectiveness is measured by a [...]