Blogging

If you are planning a digital marketing campaign, you probably have a lot of questions, like “should I include blog writing?” While every business’ needs are unique, we can think of three good [...]

Content marketing changes constantly. Cheesy trends such as clickbait headlines and the “pivot to video” have failed. The business blog, however, is a highly-accessible medium that will never [...]

You’ve probably heard all about the benefits of blogging. It may seem like a simple solution to your marketing problems. You might even think you can make your own blog. But, that would be fatal [...]

There’s a lot more to professional blogging than meets the eye. Its success is dependent on careful planning. One of the first steps to creating a blog is brainstorming topics for editorial [...]

With more than two million blog posts published every day, even today’s top bloggers have to work extra hard to attract readers. If you have also struggled to build consistent traffic, you could [...]

From Gwyneth Paltrow’s goop to Walmart, brands have caught the blog marketing bug big-time. America’s best-known businesses have learned they can attract large, captive audiences through the [...]

If the Fat Guy knows anything (besides online marketing and web design), we know a good meal when we see one. Whether it is chili dogs on opening day or roasted pig at the company anniversary [...]

Contrary to what some may think, today’s business blogs bear little resemblance to the original online diaries published in the late 1990s. Blogging has evolved into a common marketing strategy [...]