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What is ROI, and why is it Important?

There’s no scientific formula that ensures marketing campaigns will have a 100 percent success rate. One of the top pain points of businesses is knowing whether the money they spend on marketing [...]

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A Portable Guide to Mobile Advertising

Regardless of its budget size, a mobile advertising campaign is dependent on the persuasive power of its ads. They must be eye-catching, relevant and credible all in the same breath. To fill this [...]

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