Online Marketing News Blog

September 11, 2017

What is Content Marketing, and how does it Generate more Business?

The question “What is content marketing?” is one we field from both fresh, new leads and longtime clients often, probably because it’s difficult to understand with just a sterile definition. In this blog, we seek to clarify…

September 8, 2017

Industry, ,

How to use Snapchat for Business Promotion in 2017

Think Snapchat is just for Millennials? Think again. The budding social media giant has quickly become a hot spot for business promotion. From the NBA to The Onion, companies are sharing disappearing pictures and videos to raise…

September 6, 2017

Branding

What is a Brand? More than a Logo, More than a Name

A company’s logo and name are vital components of its brand identity. However, answering the question “What is a brand?” is much more complicated than that. Part art, part science, there are several factors that go into…

September 4, 2017

Digital Marketing, Google, Responsive Web Design, Web Design

Why Web Page Speed can Make or Break your Online Presence

After web users are first exposed to a company through savvy digital marketing practices, they will be directed to that particular business’ website to learn more. A website usually serves as the epicenter of a brand’s online…

August 30, 2017

Advertising, Facebook, ,

Facebook Ad Best Practices in 2017

Since Facebook’s newsfeed algorithm has pretty much made it a pay-to-play platform for brands, understanding how to create effective advertisements is a must. In this blog, we’re going to discuss some of the criteria our team considers…

August 28, 2017

Digital Marketing, Geo Marketing, Google, Industry

Encouraging Google Reviews to Climb Local Search Rankings

Google is an incredibly useful resource for companies looking to make a name for themselves with standard digital marketing practices. However, basic search engine result pages aren’t the only place where marketers should be focusing their attention.…

August 25, 2017

Email Marketing

The Dos and Don’ts of Email Marketing

Email marketing is and probably always will be one of the most effective ways to reach your target audience. But, it’s more complicated than it may appear. They are many written and unwritten rules to learn. In…

August 23, 2017

Geo Marketing, Search Engine Optimization,

Why your Company needs a Google My Business Listing

A Google My Business (GMB) listing is unquestionably essential for any company that wants to gain ground in local SEO rankings and build its digital presence. However, it has quite a few bells and whistles, making it…

August 21, 2017

Instagram, ,

Instagram for Business: Easy Marketing Tips

Using Instagram for business is a seriously effective, yet also fun way to bring your company’s brand identity to life. In this blog, we’ll share with you a couple of easy, actionable tips to improve your Instagram…

August 18, 2017

Digital Marketing, Industry, ,

How to Get the Most Out of your B2B Social Media Strategy

It’s hard to promote your business these days without having some sort of social media presence. However, among the companies with a social media strategy, many are B2B, or business-to-business, oriented. Unfortunately though, some of them are…

What is Content Marketing, and how does it Generate more Business?

What is a Brand? More than a Logo, More than a Name

Why Web Page Speed can Make or Break your Online Presence

Encouraging Google Reviews to Climb Local Search Rankings

The Dos and Don’ts of Email Marketing

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