Case Study

Imperial Cleaning Company

The Company

Imperial Cleaning Company (ICC) has been in business for 23 years serving high-quality commercial cleaning services nationwide and residential cleaning services to the Long Island area.

Imperial Cleaning Logo

The Challenge

Clean up an underperforming and murky online lead generation platform.

ICC Old

Website

  • An outdated site that did not properly display ICC’s services
  • Lack of online presence from under optimized content

Marketing

  • Multiple marketing & software vendors that makes reporting lead generation difficult to merge
  • Needed to target the right audience with the right online channel
  • Did not have an active marketing campaign for commercial cleaning, their most profitable service

The Goals

Website

  • Build a website that demonstrates Imperial Cleaning Company as a primary commercial cleaning company with local residential services
  • Drive more traffic to the site and provide more conversion opportunities for leads

Marketing

  • Obtain qualified leads for both commercial and residential cleaning through an organic and paid marketing plan

The Strategy

Website

  • Through goal-oriented web design, the Fat Guy team was able to build out a site that displays commercial and residential services
  • Service pages and landing pages have clear and accessible forms for a lead to convert
  • Software was added to the website to track demographics, web traffic, user paths and more

Marketing

  • Using the service pages, Fat Guy built out ad campaigns across multiple channels targeting specific audience types to increase online visibility and lead inquiries
  • Fat Guy created search engine optimized blogs to expand ranking authority

The Results

icc final mockup
0 %
Website Traffic Increase - Year 1
0 %
Commercial & Residential Leads Increase
0 %
Gross Revenue Increase

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