A Local Business’ Guide to Building Brand Recognition
Through the power of branding, companies like Facebook, Apple and Target have become immediately recognizable to consumers. With unrivaled brand recognition, it’s no accident they remain atop the list of the world’s most valuable companies year after year.
These top companies follow a basic marketing formula for building a brand. If you have dreams of creating the next Apple, learn five smart strategies for how to get there.
What is Brand Recognition?
Brand recognition is a crucial piece of the brand awareness puzzle. It is the point at which consumers can recognize a business from its logo, packaging or tagline alone.
Although a potential customer may not be able to recognize features of the product or service, they are able to identify and distinguish the company responsible for them.
Consumer recognition is important, because it can lead to future sales.
5 Brand Building Strategies
1) Use Consistency in your Marketing Materials
Consistency is one of the biggest keys to building brand recognition. By including a logo or a tagline in all your marketing materials, potential customers will begin to associate these messages with your brand.
Then, the next time a prospect is interested in your type of products or services, your company’s website might be their first stop.
2) Remind your Target Audience who are
Businesses that have great brand recognition continually work at it. They use marketing and advertising to drive home messages that resonate with their target audience. With strategies like remarketing or email marketing, they frequently remind the public who they are and what they do.
3) Establish Industry Authority
Another way to stand out in the marketplace is to be an authority in your industry. You can gain recognition and attract more consumers by becoming outspoken in your industry.
4) Develop a Unique Personality
Consumers tend to recognize brands that are unique. One of the tricks of brands is to pick a company name, logo and slogan that is different and easy to remember. Even if your business makes top-of-the-line products, a forgettable brand name can hurt sales.
5) Exceed Expectations
Building brand recognition is a continual process that never ends. It also hinges on developing a winning reputation through word-of-mouth marketing and online customer reviews. Companies that exceed expectations tend to have a better shot of growing into a recognizable brand.
Whether you own a local business or a major corporation, brand building is not something that happens overnight. But, if you do it right, brand recognition can help to strengthen your company for years to come.