We tailor our Inbound Marketing Pricing Plans to the type of industry you’re in. First, we’ll take a look at your current marketing strategy, run a competitive analysis, check analytics and then review. We use HubSpot and its various online tools to turn your websites visitors into customers. Listed below are the 4 tiers you can choose from when customizing your Inbound Marketing plan.
Our calorie plans are based on typical consumption habits for your industry.
A la carte is always an option at Fat Guy Media!
An Inbound Marketing Campaign is both a plan and a tool for measuring success, and it all starts with a goal. Let’s assume that there is a company called “Chewy Goats”. Chewy Goats makes novelty dog toys shaped like goats. Their online sales are good to individual customers but they would like to begin to sell bulk orders to various pet supply retailers in the area. With this goal in mind Chewy Goats begins a campaign to attract this particular segment of their customer base. All the content from blog posts, promo emails, CTAs and social media is placed under the umbrella of Pet Store Owners where it can be monitored and adjusted for success.
Premium content provides visitors with relevant, helpful and beneficial content that they can only access by providing their contact information. This is a marketing tactic that is used for generating qualified leads and then converting them into customers. However, in order to capture the attention of your buyer personas, the content must be relevant with the right language and tone. There are many types of Premium Content which correlate with different stages of the buyer’s journey. For example, during the consideration stage, after a potential buyer has established their problem, you can use a whitepaper to educate them with an in-depth report that addresses their problem and offers a solution.
A whitepaper is a type of premium content that is used to educate readers. It is usually an in-depth report on a specific topic, similar to a research paper that includes extensive information about a certain issue or problem along with a solution.
Workflows are a lead nurturing campaign that is an important part of an effective marketing strategy. They are a set of automated actions that occur based on an individual’s behaviors and contact information. This allows you to send the right message to the right person at the right time and convert more leads into customers.
Social ad management administers advertising campaigns on social networking sites, such as Facebook and Twitter. Social ad management creates, manages and optimizes social media marketing campaigns. By incorporating strategies of promoting posts, social ad management strives to increase user engagement and brand recognition.
Remarketing ad management is an Internet marketing strategy where companies position their display ads on websites which a potential customer is visiting to target those who have previously visited a website. This strategic, cost-effective strategy keeps your brand in front of potential customers who have previously shown an interest in your business.
A search engine results page is a list of web pages that appear after typing a keyword query into a search engine. With clickable links, it lists the titles and descriptions of websites. A SERP features both organic and paid listings alongside each other.