Inbound Marketing Pricing

We tailor our Inbound Marketing Pricing Plans to the type of industry you’re in. First, we’ll take a look at your current marketing strategy, run a competitive analysis, check analytics and then review. We use HubSpot and its various online tools to turn your websites visitors into customers. Listed below are the 4 tiers you can choose from when customizing your Inbound Marketing plan.

Inbound Marketing Pricing Plan

1000 Calorie Plan

Pricing for Inbound Marketing

10000 Calorie Plan

6000 Calorie Plan Plus:

Our calorie plans are based on typical consumption habits for your industry.
A la carte is always an option at Fat Guy Media!

Inbound Marketing FAQs

Frequently Asked Questions

What do you mean by an Inbound Marketing Campaign?

An Inbound Marketing Campaign is both a plan and a tool for measuring success, and it all starts with a goal. Let’s assume that there is a company called “Chewy Goats”. Chewy Goats makes novelty dog toys shaped like goats. Their online sales are good to individual customers but they would like to begin to sell bulk orders to various pet supply retailers in the area. With this goal in mind Chewy Goats begins a campaign to attract this particular segment of their customer base. All the content from blog posts, promo emails, CTAs and social media is placed under the umbrella of Pet Store Owners where it can be monitored and adjusted for success.

What is a CTA?

CTA stands for Call-To-Action, and its purpose is pretty much what its name implies. A CTA is supposed to prompt a potential customer to take action. What the action is depends on the goals of the marketer and target audience the CTA is geared towards. CTAs can either be colorful button or an attractively designed banner that can placed in anything from emails to social media posts.

What is a Persona?

A persona or buyer persona is a fictional representation of a company’s target customers. Using real world research and informed assumptions a marketer puts together a mini-bio. These personas which can include things such as marital status, personal interests and buying habits. Each persona represent a segment of customers towards which marketers can gear the efforts of a marketing campaign.

What is Premium Content?

Premium content provides visitors with relevant, helpful and beneficial content that they can only access by providing their contact information. This is a marketing tactic that is used for generating qualified leads and then converting them into customers. However, in order to capture the attention of your buyer personas, the content must be relevant with the right language and tone. There are many types of Premium Content which correlate with different stages of the buyer’s journey. For example, during the consideration stage, after a potential buyer has established their problem, you can use a whitepaper to educate them with an in-depth report that addresses their problem and offers a solution.

What is a Whitepaper?

A whitepaper is a type of premium content that is used to educate readers. It is usually an in-depth report on a specific topic, similar to a research paper that includes extensive information about a certain issue or problem along with a solution.

What are Workflows?

Workflows are a lead nurturing campaign that is an important part of an effective marketing strategy. They are a set of automated actions that occur based on an individual’s behaviors and contact information. This allows you to send the right message to the right person at the right time and convert more leads into customers.

What is a Landing Page?

A landing page is a separate page from the rest of your website, which contains a form that is used to capture lead information. Landing pages help to boost your conversion rate and increase your Internet presence. Unlike your website, a landing page has a specific objective, which can include a description of an offer such as premium content.

What is PPC Advertising Management?

PPC ad management is used to create keyword campaigns that advertise your business in Internet search engines, such as Google or Bing. In PPC ad management, keywords are chosen to attract the right target audience to your company. Like the name suggests, you only pay per click to your website.

What is Social Advertising Management?

Social ad management administers advertising campaigns on social networking sites, such as Facebook and Twitter. Social ad management creates, manages and optimizes social media marketing campaigns. By incorporating strategies of promoting posts, social ad management strives to increase user engagement and brand recognition.

What is Remarketing Advertising Management?

Remarketing ad management is an Internet marketing strategy where companies position their display ads on websites which a potential customer is visiting to target those who have previously visited a website. This strategic, cost-effective strategy keeps your brand in front of potential customers who have previously shown an interest in your business.

What is a Search Engine Results Page (SERP)?

A search engine results page is a list of web pages that appear after typing a keyword query into a search engine. With clickable links, it lists the titles and descriptions of websites. A SERP features both organic and paid listings alongside each other.