Our marketing packages are priced according to your business goals. No matter which way you’re looking to grow your business, whether it’s to increase revenue, improve your existing digital assets or begin establishing a significant online presence, we have a plan to help you do so.
Choose the one that best describes your situation below to get started.
When deadlines to meet your marketing goals are tight, you don’t have time to develop an audience and slowly nurture them into customers. You need to gain recognition for your business and begin driving traffic to your website right away.
Paid advertising campaigns on search engines and social media begin delivering immediately by targeting your audience precisely and directing them straight to your website.
You know that just having a website and an online presence isn’t enough to meet your business goals. If your website doesn’t rank high on search engines like Google or Bing and has static, inaccurate content that’s never updated, it’s basically useless.
We’ll renovate your existing content and generate new content to keep your website fresh, up-to-date and highly-visible to your potential customers on the search engines they use daily.
Maybe your business is a brand new startup, maybe it’s already established but you don’t feel ready to dig deep into digital marketing just yet. Either way, your business’ online presence has to start somewhere.
Organic content creation and social media sharing are perfect for growing your business’ budding online presence until it’s ready to launch full-fledged marketing campaigns.
Frequently Asked Questions
An Inbound Marketing Campaign is both a plan and a tool for measuring success, and it all starts with a goal. Let’s assume that there is a company called “Chewy Goats”. Chewy Goats makes novelty dog toys shaped like goats. Their online sales are good to individual customers but they would like to begin to sell bulk orders to various pet supply retailers in the area. With this goal in mind Chewy Goats begins a campaign to attract this particular segment of their customer base. All the content from blog posts, promo emails, CTAs and social media is placed under the umbrella of Pet Store Owners where it can be monitored and adjusted for success.
CTA stands for Call-To-Action, and its purpose is pretty much what its name implies. A CTA is supposed to prompt a potential customer to take action. What the action is depends on the goals of the marketer and target audience the CTA is geared towards. CTAs can either be colorful button or an attractively designed banner that can placed in anything from emails to social media posts.
A persona or buyer persona is a fictional representation of a company’s target customers. Using real world research and informed assumptions a marketer puts together a mini-bio. These personas which can include things such as marital status, personal interests and buying habits. Each persona represent a segment of customers towards which marketers can gear the efforts of a marketing campaign.
Premium content provides visitors with relevant, helpful and beneficial content that they can only access by providing their contact information. This is a marketing tactic that is used for generating qualified leads and then converting them into customers. However, in order to capture the attention of your buyer personas, the content must be relevant with the right language and tone. There are many types of Premium Content which correlate with different stages of the buyer’s journey. For example, during the consideration stage, after a potential buyer has established their problem, you can use a whitepaper to educate them with an in-depth report that addresses their problem and offers a solution.
A whitepaper is a type of premium content that is used to educate readers. It is usually an in-depth report on a specific topic, similar to a research paper that includes extensive information about a certain issue or problem along with a solution.
Workflows are a lead nurturing campaign that is an important part of an effective marketing strategy. They are a set of automated actions that occur based on an individual’s behaviors and contact information. This allows you to send the right message to the right person at the right time and convert more leads into customers.
A landing page is a separate page from the rest of your website, which contains a form that is used to capture lead information. Landing pages help to boost your conversion rate and increase your Internet presence. Unlike your website, a landing page has a specific objective, which can include a description of an offer such as premium content.
PPC ad management is used to create keyword campaigns that advertise your business in Internet search engines, such as Google or Bing. In PPC ad management, keywords are chosen to attract the right target audience to your company. Like the name suggests, you only pay per click to your website.
Social ad management administers advertising campaigns on social networking sites, such as Facebook and Twitter. Social ad management creates, manages and optimizes social media marketing campaigns. By incorporating strategies of promoting posts, social ad management strives to increase user engagement and brand recognition.
Remarketing ad management is an Internet marketing strategy where companies position their display ads on websites which a potential customer is visiting to target those who have previously visited a website. This strategic, cost-effective strategy keeps your brand in front of potential customers who have previously shown an interest in your business.
A search engine results page is a list of web pages that appear after typing a keyword query into a search engine. With clickable links, it lists the titles and descriptions of websites. A SERP features both organic and paid listings alongside each other.