Did you know that more than 700 million emojis are used every day on Facebook? These animated digital images, which were introduced in 1999, have crossed over into the mainstream. Brands everywhere are jumping on the trend, learning how to use emojis to invigorate social media marketing campaigns.
What is an Emoji?
An emoji is a small icon or image that is created with the Unicode Standard. The name is derived from the Japanese words for picture (“e” 絵) and character (“moji” 文字).
Emojis come in hundreds of different varieties, like from smile-ly faces to lacrosse sticks to tacos. They can be used in text messages, on social media platforms and in other types of digital messaging.
Why use Emojis in Social Media Marketing?
1) Good for Engagement
Emojis are not just for Generation Z anymore. Businesses are now regularly using them in posts on social media platforms, like Facebook and Twitter.
More than mere child’s play, this new digital marketing tactic has begun to deliver big results.
According to HubSpot, tweets with emojis received:
- 25 percent more engagement
Facebook post with emojis saw:
- 57 percent more likes
- 33 percent more comments
- 33 percent more shares
2) Shows Personality
These days, your brand must show personality on social media to connect with your target audience. Otherwise, your content will get easily lost amidst millions of other standard social media posts.
By adding emojis, you can show a personal side of your business that could help to attract new followers. These cutesy, little symbols can help your brand appear more fun and youthful.
3) Can Replace Words
Emojis have the power to convey whole sentences in a single symbol. An emoji of a cake now replaces “Happy Birthday!” Or, you can include them to express feelings, like happy, sad or excited.
How to Use Emojis on Social Media
Now that you understand a little bit about this popular new trend, let’s learn about how to use emojis on social media.
In a Bio
Today, emojis are everywhere even in the social media bios of businesses. Instead of text, symbols can be used to display your brand’s personality.
In a Social Media Post
When you look through your social media feed, you probably see emojis everywhere. From pizzas to lizards to tacos, these symbols can add punch to your social media copy.
If your company uses social media, it might be time to consider trying something new. By learning how to us emojis, you are guaranteed to make your feed much more lively.
