Social media is as important of a marketing tool as any, especially in the digital arena. Unfortunately, with as many businesses vying for audiences’ eyes and ears across these platforms, it can [...]
Any website with a high bounce rate inevitably has a low conversion rate, which also translates to low sales. These tips will keep visitors from leaving your site in search of something better.
Whether you know what they are called or not, you probably see GIFs every time you log on to social media or surf the web. These short clips, which range from the humorous to the informative, are [...]
Even though they share common objectives, sales and marketing teams have worked independently from each other for years. However, the industry has recently seen a shift in thinking. Many [...]
A competitive analysis helps you identify your competitors, evaluate their strategies and determine their strengths and weaknesses. This easy-to-use formula is an effective way to improve your [...]
Within the past few years, podcasts have become a universally popular content medium for those interested in a wide variety of categories. They usually come in weekly installments and can be [...]
Instagram’s easy-to-use, visually-oriented platform has made it the perfect place for brands to interact with their social media followers, beating out Facebook and Twitter in terms of engagement [...]
Businesses of all sizes, from every industry, primarily rely on email marketing to assist in reaching out to prospects, attracting leads and turning those same leads into customers. However, [...]