Year after year, social media marketing continues to evolve. Today, it has the power to reach 77 percent of Americans. Although there’s no telling exactly what 2019 may bring, these five social media trends are likely to influence how your company promotes itself online in the New Year.
5 Social Media Trends to Watch out for in the New Year
1) Storytelling on Social Media
Brand storytelling, which became an industry buzzword in 2018, is expected to play a bigger role in many companies social media strategy this year.
Many businesses are now using Facebook, Instagram, Twitter and even Snapchat to tell cohesive stories that move consumers through the buyer’s journey.
Brand storytelling is effective, because it:
- Communicates
- Resonates
- Motivates
By creating a larger story in marketing materials, brands have a greater chance of attracting more attention.
2) Live Video
With the popularity of live video exploding, social media marketing in 2019 will likely feature a lot more video than ever before.
Businesses of all types and sizes are now going live on social media, because it is an interactive way to both grab a consumer’s attention and quickly deliver a message.
When to use Live Video
- Events
- Behind-the-scenes
- Q&A’s
3) Augmented Reality
Augmented reality is one of the newer social media trends that we may see a whole lot more of in the New Year.
Businesses who are looking to stay ahead of the curve have been using AR to provide an immersive product experience.
AR could be the next, best social media marketing solution. It is effective, because it gives a brand the ability to reach potential customers in real time with information needed to make a purchase.
4) Quality over Quantity
As social media platforms grow up, so too is social media strategy.
In the past, many brands had published as much content as possible in an effort to attract its target audience. However, the reality is that more content is not always better. Instead of posting mediocre updates all day long, brands are now focusing on more purposeful, creative content.
In 2019, it’s likely that improving brand awareness will depend more on quality than quantity.
5) Personalization
Today, businesses are using marketing services to help humanize their company. The human element helps them build strong connections, trust and loyalty in potential, current and former customers. By becoming more relatable, companies’ social media posts are also becoming more memorable.
Social media marketing is a great way to reach individuals directly on the platforms they choose to use. Although that’s not going to change in 2019, these five social media trends will likely transform inbound marketing in the New Year.
