With more than two million blog posts published every day, even today’s top bloggers have to work extra hard to attract readers. If you have also struggled to build consistent traffic, you could benefit from learning how to promote your blog like a professional.
How to Promote your Blog like a Pro
1) Targeted Distribution
Blog promotion begins long before your hit the “publish” button. It starts with establishing your content’s target audience. You can define this group of people by identifying certain demographic information, like:
- Gender
- Age
- Location
- Profession
- Income level
This first step will help guide your content marketing strategies. It will then allow you to create blog posts that match the unique needs and interests of your audience. With so much content available on the web, targeted blogs tend to attract more readers.
2) Social Media Marketing
Social media marketing is one of the primary methods for promoting a blog. Whether you use Facebook, Twitter, LinkedIn or another platform, social media is a great way to attract people who might not regularly visit your website’s blog.
How to promote your blog on social media
- Post consistently
- Share new and old content
- Use multiple social media platforms
- Think about the timing of your posts
- Share the content of others in your industry
3) Email Marketing
Since everyone has busy lives, professional bloggers typically send emails alerting their contacts about newly published content. A friendly email that alerts your friends, colleagues and business associates can significantly increase views on your blog.
5 quick email marketing tips
- Build an email marketing distribution list
- Personalize your message
- Write an action-oriented headline
- Segment distribution lists
- Use a call-to-action
4) Reach out to Influencers
Influencers, people who have credibility and a large audience, are a key component of a successful blog campaign. Although you may have to entice them, an influencer can help amplify your content’s reach by sharing it to their audience.
How to promote your blog with influencers
- Identify influencers in your industry on social media
- Share influencers’ content
- Reach out to them personally
For example, if your business is in the sports industry, you could try contacting the top reporters of local newspapers. You could then receive a significant bump in readership, if they share your content.
5) Search Engine Optimization
Even though the results can be slower, search engine optimization is also an important part of promoting a blog. If you optimize your posts with relevant keywords, it will become much easier for people to find your blog posts on search engine results pages. This organic promotion is a great way to grab a piece of the 3.5 billion daily Google search queries.
5 tips for SEO campaigns
- Research keywords
- Optimize blogs
- Write catchy headlines
- Design an attractive blog page
- Create quality content
Although the world of blogging is competitive, it’s possible for any business to build a growing audience by following these five simple steps.
