Rebranding a Company the Right Way (in 2 Easy Steps)

 In Branding, Design

Fast food giant and global obesity crisis punching bag McDonald’s has just recently announced that they will be featuring verified sustainable beef by 2016. The move serves as the precursor to an even greater re-branding by McDonald’s, in an effort to keep up with the rapidly expanding Chipotle, by making their menu smaller and of higher quality. With billions of dollars at its’ disposal, paired with in-depth research, we have no doubt that the Golden Arches will begin to change for the better over the next few years with some creative innovations to its’ menu and ambiance. It’s easy to start rebranding a company when you have that many resources. But, when you are a small company with limited resources and you are thinking about rebranding things can get a little hairy. Listed below are a few ways in which you can streamline that process and get your brand back to a place that you can be proud of.

Rebranding a Company in Two Easy Steps

1. Research and Refocus

Before you start rebranding a company you need to go back to basics. When you first started your company you probably had a set of principles that you wanted your company to stand for or something that you wanted it to do. After you start expanding, investing more money and spend a couple of years pressing your small business forward it can get a little easy to lose your focus. With your rebrand it’s time to get that focus back. If your company does not have the reputation or perception that you want it to have you may want to survey your current customers and see what they have to say about you. Once that survey is completed you can use that information to adjust the direction of your company accordingly.

2. Get the Design Team Back Together (or For the First Time)

To finish rebranding a company you need to maximize your resources. With a proper website, design and marketing campaign analysis process you will be able to make your brand a lot more attractive to potential customers. With a set color scheme and logo people will be able to identify you all around your community. You just need to find a web design team that can meet that the criteria you set out for them. We specialize in creating quality, easy to find and well-designed sites. Our team of graphic designers, web designers and copywriters will work together to turn your website into a great customer experience. If you have any further questions about rebranding a company, branding, or would like to schedule a consultation please feel free to give us a call at 51-535-5353 or e-mail us at info@fatguymedia.com.

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