Landing Page Best Practices (and Landing Page Myths)

 In Inbound Marketing, Marketing

Since a majority of the information people get about web design and social media marketing probably comes from the Internet we are sure that there are plenty of rumors and myths circulating around out there. With plenty of outdated material suggesting that you adopt keyword stuffing and other black hat SEO (search engine optimization) strategies to boost your findability while also claiming that Flash is the pinnacle of web design perfection. Those claims are not only wrong but completely outdated and unfounded. Here are our landing page best practices.

Landing Page Best Practices – 2 Myths to Avoid

Perhaps some of the most disturbing myths we have heard over the Internet have revolved around lead generation. To counter these conversion myths we are going to take a look at 2 of the most common ones and hopefully give you a better idea of how we can boost your conversion rates.

1. Landing Pages Are Useless

Now, not even people generating the myths would claim that landing pages are entirely useless but they would argue that landing pages do not need the same fit and polish as your main web page (and you might not need that many). We would argue that landing pages should be well designed, have enough information to boost conversions and should make it easier for people to access your main site. And we have facts to substantiate that argument! According to Hubspot‘s landing page best practices, companies with 30+ landing pages generated 7 times more leads than companies with just 1 to 5 landing pages. If you decide to work with us we will make sure your landing pages are well designed and we can also discuss how many landing pages your business will need to effectively bump up conversion rates.

2. Calls-to-Action are Tacky and Do Not Contribute to Conversion Rates

Yes, some calls-to-action may look a little tacky but that usually happens when you hire someone who does not understand design (or just has not had enough web design experience). Call-to-action buttons act in much the same way that Polaris (the North Star) operated for the early explorers; it always gives them some sense of direction. And that direction will be to the form or sale that you want them to would like to fill out. According to Hubspot, companies who use call-to-actions had a 42% higher view-to submission rate than those who did not use those buttons. So, if you’re going to follow their landing page best practices, be sure to include a CTA. Hopefully this list helps to dispel some of the myths that exist out there about landing pages. They can be truly useful if they are optimized and well designed. If you have any further questions about landing page best practices or web design please feel free to give us a call at 516-535-5353 or e-mail us at info@fatguymedia.com.

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