If you are like most business owners, you’ve tried every which way to market your company with varying degrees of success. Your frustration is not uncommon. But that doesn’t mean you are out of options. There is another, newer promotional avenue worth exploring: search engine marketing services.
What is Search Engine Marketing?
Search engine marketing is a type of online promotion that increases the visibility of a website in search engine results pages. It is an immediate, paid digital marketing strategy, which includes pay-per-click, search analytics and web analytics.
Search engine marketing services will display search ads next to or above Google search results that are relevant to your business. These ads are optimized for all devices, including desktops, tablets and smart phones, so they may be seen properly across any platform. You are charged on a cost-per-click basis only when an ad is clicked.
What Search Engine Marketing Services Can Do for You
1. Generate Leads
Search engine marketing is designed to fuel your lead driving machine.
Leads — people who have expressed in some way an interest in your business’ products or services—are the lifeblood of a growing business. However, leads don’t materialize on their own.
A major benefit of search marketing is its potential to increase qualified prospects through lead generation, which builds and grows interest or inquiry into your products or services.
For example, if a keyword strategy is used to place pay-per-click ads in front of consumers already searching for a certain type of product or service, your business has a better chance of receiving a qualified lead.
2. More for Your Money
Since you only pay when your ad is clicked, search engine marketing services are an extremely cost-effective way to advertise. A keyword strategy will also allow your business to receive the most for its money by targeting specific local areas, such as places like Long Island, Nassau County or Mineola.
With search and web analytics, it’s possible to see who is clicking on what ad and when. With that information, the process of micro-targeting other keywords and buyer personas increases the effectiveness of search engine marketing campaigns.
3. Build Brand Recognition
An added benefit of search engine marketing is that it can result in more than just immediate leads. By placing your ads on search engine results pages, your business will build brand recognition. Web searchers who see your ads will recognize your business as an authority in its industry.
And, if they don’t click right away, they will begin to recognize your business’ name. The more web searchers see your business associated with its product or service, the more they will remember you when they have reached the decision stage of their buyer’s journey.
Since Google now processes more than 40,000 search queries every second, the benefits of search engine marketing shows no signs of slowing down.