There are a multitude of family owned businesses on Long Island. Some have been here for years and others are just beginning. It’s a great adventure to be a part of a family business. Maybe it’s legacy, maybe it’s pride or maybe it’s just good old fashioned businesses; whatever it is, going into a family business has a certain feeling of home that larger corporations just cannot match. Unfortunately, atmosphere alone is not the most effective method of marketing which has left Main Street businesses on Long Island scrambling at the profitable coat tails of larger corporations. It’s been going on for such a long period of time that many small businesses have given up on the notion of competition due to the insurmountable odds they face. But, enough of the bad news. Thanks to the advent of the Internet and the prevalence of social media among millenials family owned businesses are making a big comeback. Listed below are the 2 family owned business marketing strategies you need to compete.
Two Family Owned Business Marketing Strategies to Help Main Street Beat Wall Street
1. Inbound Marketing
Inbound is one of the newest forms of marketing out there (and also one of the most effective). The phrase was first coined by Hubspot co-founders Brian Halligan and Dharmesh Shah. They designed inbound marketing as a way to better meet the changing needs of the American consumer and that meant getting online. Their platform is the same platform that we use here at Fat Guy Media and, we have to say, the results can be eye-opening. It’s an essential part of any family owned business marketing strategy. With well written and original content as well as effective online lead management and a well established presence on social media your family owned business will be able to not only compete, you’ll be able to win.
2. Web Design
We live in the year 2015 which means having a website is a must if you plan on putting together your family owned business marketing strategy. However, you don’t want any old website. With US adults spending 34 hours per month surfing the internet on their smart phones (7 hours more than they spend on their PC’s) you need a website that is responsive across all platforms. With a responsive and well designed website your Long Island family business will be able to separate from your competition and provide competition for larger corporations. We no longer live in an age where the small family owned business had to exist in a subservient position to larger corporations. Through the use of inbound marketing and web design you should be able to create an effective family owned business marketing strategy that will set your business apart on Long Island. If you have any further questions about family owned business marketing strategies please feel free to give us a call at 516-535-5353. We look forward to hearing from you! 