If you look on a site like Buzzfeed, Mashable, Hubspot or Social Media Today chances are you will find an article that revolves around an infographic. They can be beautiful ways to represent information that would otherwise be dull and boring. Writing a long blog post with a lengthy number of statistics probably will not attract a wide readership but a well-designed infographic can offer an eye pleasing experience to those customers who are looking for easily digestible information. Throw in some humor and irony (or some kind of mix of graphics and statistics that evokes emotion) and you have the makings of a viral infographic and blog. Here at Fat Guy Media our team of graphic designers and bloggers can work together to create infographics that will expand your readership and help boost your sites findability. Listed below are a few infographic design tips we can use to make sure that your blog and infographics are getting out there and are being read.
Infographic Design Tips – How to Optimize Your Infographics
1. Utilize a Landing Page
Landing pages are a great way to personalize your infographic and make it more visually appealing. Just posting on your blog could end up leaving your content feeling cluttered and disorganized which could distract potential customers from the main point of your actual post which is why we would opt for a landing page. Landing pages also make it easier for visitors to share your infographic on their own website or social media page which will drive up traffic and improve the visibility of your brand. That’s why utilizing a landing page is one of our essential infographic design tips.
2. We Won’t Forget About File Names and Alt Tags
Now, you might not consider Search Engine Optimization to be a design tip but if no one ever sees your infographic, is the design worth it? Probably not, which is why it’s on our list of infographic design tips. Google loves to sort through and find file names on web pages. If your infographic has some awful generic title like ‘infographic001.jpg’ then it will more than likely be ignored by the search engine and will not contribute to your sites SEO. Using keywords (not stuffing mind you) we will help your infographic turn into an SEO asset instead of a non-factor.
3. Optimize for Mobile: Keep it Simple
A good portion of your audience and potential customers will probably be accessing your site, blog and infographics from a mobile device. And, if that infographic gets a little too fancy or is interactive it may be difficult for them to understand what is going on. When it comes to infographic design tips, keeping it simple is at the top of the list. By optimizing for mobile we will make it easier for potential customers to access your infographic and drive up your conversion rates (because that’s what the best responsive websites too). If you are interested in web design or have any further questions about infographic design tips please feel free to give us a call at 516-535-5353 or e-mail us at sales@fatguymedia.com. We look forward to hearing from you!
