It’s easy to fall back on the same old, familiar ideas when creating your digital marketing plan each month. But without updating your strategy and tactics, it’s difficult to change results much. If you want to significantly increase your audience size or engagement, now is the time to try some rocking new tactics.
Start with a Self-Assessment
The first step is to review how your digital marketing campaigns have been performing. Then, you can see what pieces can be scraped, what areas can be enhanced and what elements are perfect the way they are. You can use all this information to set new and improved trajectories for your campaigns.
5 Digital Marketing Plan Tips and Tricks
1) SEO Tips
With 40,000 Google search queries performed every second, search engine optimization is more relevant now than ever before. Over time, it can attract the type of quality web searchers who are more likely to be interested in your product or service.
If you are new to SEO, always remember to do these three things:
- Do keyword research
- Use long-tail keywords
- Use internal links
2) Blogging
Like any good creative project, brainstorming a digital marketing plan with your team will help to produce plenty of powerful ideas. However, it’s easy to get lost in the journey from conception to completion.
The best way to stay on track is to keep in mind your buyer personas and where your target audience is in the buyer’s journey.
3) Social Media Marketing
Social media marketing is a great way to build a community of followers. But, businesses often wonder if they are making the most of the social networks they use.
The best social strategies are specific to the platforms they are on.
For example, LinkedIn may be the right medium for informative news articles, while a funny Friday meme might draw more interaction on Facebook.
After you’ve posted that killer content, it’s important to follow up and engage with your online community. Quick responses yield the best results.
4) Email Marketing
For any type or size of business, email marketing is still a powerhouse. It is 40 times more effective at acquiring new customers than Facebook or Twitter, according to research by McKinsey&Company.
If your email marketing is not performing at quite those levels, try these tips.
- Target emails according to buyer’s personas.
- Send emails based on where customers are in the buyer’s journey.
- A/B test results to inform future campaigns.
- Don’t be afraid to give your customers time between emails.
- Think mobile first.
5) Pay-Per-Click
Pay-per-click advertising will always be an important part of any digital marketing plan, but its focus has begun to shift to mobile users. Today, 80 percent of Internet users own a smart phone. In order to improve your conversion rate, try these two tactics:
- Include call-to-click ads
- Optimize all landing pages
Although inbound marketing is a continual process, using these tips and tricks will give you a better shot of seeing improvement in the New Year.
