Web Design and SEO: Why neither can live without the other

 In Design, Marketing, Web Design

Web Design and SEO go together like peanut butter and jelly. Of course by themselves they still work but, together they make a great tasting sandwich. Web design, as defined by the Internet (which is always a trustworthy source of information), is the process of creating websites. Web designers and developers work together to put the layouts together, produce content and handle the graphic design involved in making a website an enjoyable visual experience. But, unbeknownst to the Internet, web design goes a little bit further than just pure aesthetics. No matter how good your website looks it will be a useless asset if nobody can find it. Which is why you should always consider how you can make your website suitable for Search Engine Optimization (SEO) and why we, at Fat Guy Media, will make sure your website is not only well designed but ranks highly on Google. Here are a few ways in which we will do that.

Thinking About SEO from the Get-Go

Considering SEO after you have already designed the site (or are redesigning it) is kind of like trying to get a beautiful sports car to go really, really fast without putting gas in it. You have to put gas in the car before it goes anywhere and SEO is what drives your website forward. And for that reason we will set up an SEO plan for your website, using the concepts below, before we sit down and actually start designing it.

Content and Keywords

Quality content is the best way to launch your website from worst to first on Google and one of the best ways to get your content noticed is through the use of relevant (and common) keywords. However, keywords do not exactly work how they used to as Google now punishes those websites who adopt a strategy of keyword stuffing. We prefer a less shady of operating so we will use keywords only as they are meant to be used which should boost your websites find-ability on search engines like Google.

Well Designed and Responsive

Our team of web designers will ensure that you not only have content that boosts your SEO but a design that gives you a boost as well. And that means making sure your website meets the criteria for responsive design. With a growing number of users (we should say most users) accessing the web from their mobile devices a responsive site is a necessary part of any business’s web arsenal. It ties all of your website’s URL’s together (because they are all the same, on all devices) which makes it easier for Google to take a look at all of your pages and rank your content. It also makes it easier for consumers to navigate your site which could increase your sales. When considering a website design or website redesign, remember web design and SEO go together. Please feel free to give us a call at 516-535-5353 or e-mail us at info@fatguymedia.com. We look forward to hearing from you!

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