Inbound Marketing is about the lead finding you.
Technology has changed expectations and buying behaviors. It’s all about getting the answer that you want now and who supplies that answer best. This makes it critical for a business to market their products and services and become a thought leader within their industry. They must focus on how their target audience learns and shops for their products or services.
Inbound Marketing depends heavily on analytics to determine what’s working and what’s not. Instead of building separate campaigns and strategies for SEO, Social Media Marketing, Blogging and Search Engine Marketing, Inbound Marketing folds all of them into a single solution. That’s the Inbound Methodology.
Social Media Marketing, Blogging, SEO, Content Marketing
We want the right traffic coming to our site, so that we can nurture them into clients. As an inbound marketing company, we can write about anything and will most likely get picked up for search. However, what’s the point of traffic, if it isn’t the right traffic? We don’t want someone who is searching for a divorce lawyer landing on our site. It’s like fishing, if you want to catch a certain fish, you have to use the right bait.
Landing Pages, Call-to-Actions, Lead Generation
Now that you have attracted the right visitor to your site, it’s time to qualify that visitor into a lead. This is done by providing content and offers that represent the next logical step in a business making their decision. This allows us to capture contact information in exchange for further education about the subject that they are interested in.
Email Marketing, Workflow for Nurturing
The closing stage is where we transform those qualified leads into customers. How do we accomplish this? We keep track of customer interactions on your site. The pages they have viewed; what social posts they came to your site from; what emails they read; or what they have downloaded from your site. We create workflows dependent upon those interactions, further nurturing leads into customers.
Getting Customers to Refer New Prospects
Since our ultimate goal is to build ongoing, mutually beneficial business relationships, the sale of a product or service is merely the first step of this process. Long-lasting, profitable businesses are built upon developing relationships with repeat customers. Returning customers are the most profitable.
This happy customer becomes your business’ best advocate. They may recommend your business to friends, family and co-workers. This organic, word-of-mouth publicity will likely generate new customers. The ultimate goal of your business should be to build the type of brand that produces fierce customer loyalty and strong advocates.
Our Inbound Marketing Agency creates and executes strategies from attracting visitors
all the way to delighting customers.