How Data Mining Helps to Gather Business Intelligence

 In Facebook, Google, Marketing, Social Media

From 1848-1855, close to 300,000 gold-seekers invaded California in search of glory. Many missed their opportunity, but some miners managed to make a fortune during the California Gold Rush. Big data analytics could be gold for small businesses looking for their big break. Through data mining, companies can learn about their clients’ preferences (what they like and what they don’t), and create marketing campaigns and user experiences that best match those preferences. Listed below are some advantages of data mining, and in a few small steps you can give your business an intelligent advantage over your competitors.

  • Develop Better Marketing Strategies
  • Find the relevant data for your business (filter out the rest).
  • ID metrics that will point to specific customers (these often convert into sales).
  • Monitor internet marketing campaigns (find your strengths and weaknesses and respond accordingly).
  • Interpret the data you have received and base your internet marketing campaigns around those findings.

Connect Your Business and Customers in the Digital Sphere

  • The internet is the gateway to customers around the world. Use search-engine-optimization professionals to get your company noticed.
  • Professional web design will take your company the extra mile and create a degree of trust between you and future consumers.
  • Find out what mobile device your customers are using and make sure you have a website or some sort of presence on that platform that they can find.
  • Use social media professionals to get your business further exposure and inspire consumer engagement.

Understand What Your Customer Wants and Be Relevant

  • Place your customers in groups based on their buying behavior (target your marketing campaign accordingly).
  • Use social data to understand the rate of consumer social engagement to business.
  • Big data can give you information that can be put into more intelligent algorithms, thereby helping you deliver more targeted ads.

Obtain Customer Behavioral Impressions

  • Use metrics in delivering better viewing experience.
  • Figure out what your customers preferences are in real time.
  • See if your customers have a favorable impression of your business by engaging with them.
  • Check the click through rate on your webpage and try and see if the webpage could use some upgrading.

By following these steps for data mining, you will better understand the needs of your clients and consumers, while also creating a more visible brand.

Click here to download our free inbound marketing checklist.

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