Dealing with search engines can be a bit like facing the Lernaean Hydra, a mythological immortal serpent-monster with anywhere from five to one hundred heads that came from the Underworld to defeat the demi-god Hercules. It’s tough and will require no shortage of flaming arrows, firebrands and enchanted swords. In this case, your enchanted sword doesn’t come from the Greek goddess Athena but from your web redesign.
How a Redesign affects Search Engine Optimization (SEO)
Some people are terrified of getting a redesign because they feel as though all of their previous SEO efforts will have been in vain. We have good news, a redesign will not negatively affect your previous SEO efforts. In fact, doing a website redesign could boost your SEO while simultaneously improving customer experience. Here’s a checklist (compiled by Lindsay of create.net) of information that you can put on your website to boost your SEO.
Keywords
If you’re already going for SEO then these should already be a part of your website. With the website redesign it can allow you to keep the same keywords you need, eradicate the ones you don’t and find some that could help you after your new site launches. Make sure you avoid keyword stuffing though. Too many keywords can put you on Google’s bad side which can be a bit of a damning experience.
Pages
This is all about finding out which pages are generating the most traffic and which ones are dead in the water. Scrap those unnecessary pages and consolidate necessary information. It will make for a better customer experience and streamline your website.
Site Structure
Running one mile is easier than running five. Keep your customers from running long distances between your homepage and the location of your sales page. Well-structured sites with good quality content should result not only in boosting your SEO but boost your conversion rate thereby keeping customers on your page and away from your competitors.
Links
One of the best ways to boost your SEO is to get other people talking positively about you and your business. Search engine’s love popular pages and that means you need backlinks. If you’re thinking about changing your URL be sure to check out Open Site Explorer to see if you can change your website without damaging your SEO. If you have any further questions about SEO or web design please feel free to contact us at 516-535-5353 or e-mail us at sales@fatguymedia.com. We look forward to hearing from you!
