Just like any other product or service, a brand’s website should be built for the benefit of the user. When a website is too complex, confusing or hard to use, a brand will lose their audience’s attention, and probably even their business. That’s why it’s important to provide a seamless, user-friendly experience. This practice is commonly known as user experience, or UX web design.
The Top UX Web Design Trends for Digital Marketing
Layout
When users navigate to a site, its layout is ostensibly the first thing that they’ll notice. Therefore, it’s important to arrange elements like the navigation bar, text and images in order of importance. That way, a user will be able to quickly find what they’re looking for without endless searching.
However, the arrangement of content is just as important. Long, wordy block paragraphs are hard to read, so usually no one does. To ensure that information is readable, brands use short sentences and paragraphs, bullet points and headers to get their points across.
Basically, brands are cutting out any unnecessary or wordy filler information and shifting the spotlight to only the most important details. After all, that’s what users are looking for in the first place, so why not give it to them in the simplest terms possible?
Responsiveness
Although we’ve written about it plenty of times before, responsive web design is still as relevant as ever. That’s because, even though mobile is the new norm, there are still some sites out there that are incompatible with these devices.
First of all, there won’t even be a user experience to provide if visitors can’t even access a website. Responsive UX web design helps brands ensure a consistent user experience across multiple devices.
Not to mention, SEO has even started to use responsiveness as a determining factor when ranking websites in search results. All in all, for a site to be completely seen and heard, it has to be responsive.
Personalization
It shouldn’t come as a surprise that most people like to feel special. Therefore, when it comes to UX web design, it’s no different. Brands can make users feel unique by providing relevant content and information without them having to ask. This is called personalization.
Think of the way that sites like Netflix uses names, preferences, recommendations and push notifications.
By having everything right there in front of users, brands take away the guess work and browsing that comes with users having to find everything themselves. Besides, UX web design is all about making it as easy as possible for users.
UX web design is the future of all web design. By embracing these trends, brands can help ensure that their site isn’t left in the dust.
