For those of you who are struggling to get the most out of your content marketing strategy, have you tried search engine optimization (SEO)? In recent years, it has become one of the foundational building blocks of the entire digital marketing industry. In fact, companies across the world are gaining awareness like never because of sound SEO web design, which is characterized by these few distinct traits.
The Individual Elements of an SEO Web Design
Responsive Design
Nowadays, people are using mobile devices to search the web more than ever before. As a result, their increased reliance on mobile has brought forth the need to adapt web pages to satisfy the technological requirements of this new format.
One reason why responsiveness, the ability for a webpage to appear on whatever screen size, platform or orientation its presented on, is so prevalent in SEO web design is that search engines penalize sites that aren’t mobile-friendly, for instance.
Going forward, it’s probably best that responsive web design is one of the cornerstones of your content marketing strategy. Otherwise, your website’s search rankings will surely suffer.
Optimized Images
One of the most fundamental practices of an optimized webpage is an alt-tagged image. Savvy digital marketers will usually choose a relevant term or keyword that will provide additional context when search engines are combing through a page on your site.
The idea is that you want to choose a term that your customer will likely search for when trying to find content such as yours.
Furthermore, it’s also a good idea to make sure that the images you use are as small as possible without hindering your page’s setup or design. This is because larger, higher quality images tend to slow down load times on their respective pages, which can negatively affect their rank on search engines.
URLs
A complete revamp of your search engine optimization will also include pages’ individual domains. SEO best practices dictate that your website must have search-friendly page names that users will be able to find without too much effort.
By using keywords and other relevant terms in your URLs, you will ensure that your pages correspond to their intended purpose. For instance, a blog with a URL like fatguymedia.com/marketing-quotes/ is best equipped to be found by those looking for marketing quotes. Get it?
Accessible Content
In the digital marketing industry, you will occasionally encounter outlets with content blocks preventing you from viewing some or all of their site. In cases like these, the content can usually only be accessed by filling out a form or buying a subscription, for instance.
Not only do sites like these struggle to perform as well as other prominent content providers, but search engines will rank sites without content blocks or paywalls ahead of those that do. Content blocks are never a good idea because, if no one is able to find your content, then no one will even pay or sign up to access it in the first place.
By incorporating all the best practices of a sound SEO web design, your brand should see an increased success rate when it comes to your digital marketing efforts!
