So you’ve realized that your website is outdated and you’ve got to do something about it. Before investing in web maintenance, it’s worthwhile to understand what exactly it might entail.
Fixable Elements of an Outdated Website
1. Unnecessary or Inaccurate Content
Written content is a crucial component of web design. It’s through written content that your website’s visitors learn about your company, including the products and services you offer.
Unnecessary filler content can seriously derail a visitor’s experience, and their perception of your company as a result. Inaccurate content is equally as risky, because it’s simply misleading.
On a comprehensive plan with Fat Guy Media, we can work together to identify and remove unnecessary and inaccurate content, as well as write new content that better reflects your company’s current state.
2. Improper Image Usage
Older websites usually mess up imagery in a few ways:
- Too many images. Of course, a few tastefully placed images can seriously enhance a website’s visual experience. Too many though, and your visitors will be distracted.
- Cheesy stock photos. There’s nothing wrong with using stock photos. We do it often. However, there are so many stock photos that are just atrocious and can potentially make your company appear tacky.
- Blurry pictures. Older websites are notoriously bad at adapting to the screens of modern devices. As a result, images can often appear blurry and stretched.
Fat Guy Media is prepared to work with you to find and input imagery that delivers a better overall website experience for potential customers.
3. Bad Display
This is a broad category that can include, but is not limited to:
- Font type and size
- Badly designed webpages
- Cluttered webpages
- Clashing colors
- Unnecessary use of sidebars
- Huge blocks of text
- Videos that auto-play
If a site has too many of these ailments, a redesign might be in order. However, in many cases, a few hours per month of with a dedicated web team could alleviate them.
4. Outdated Coding
If you’re not a web professional, you might be unfamiliar with which type of coding was used to build your website or why it matters. To keep it simple: as technology progresses, some types of coding and tags become irrelevant and unnecessary.
Potential pitfalls of old code include glaring security risks, slower website loading speed and worse rankings on search engines. During a Web Health Check, we’ll assess which type of code your website leverages and identify areas for improvement.
5. Non-Responsive Design
We can only hope that at this point, you at least have a responsive website that adapts to mobile devices and tablets. If not, a redesign might be in order.
We’ll test responsiveness during a Web Health Check.
If you’re interested in a Web Health Check, get in touch today. It’s free and could be a real eye opener!
