When it comes to your business, your web design is extremely important. When a potential customer visits your website to learn more about your company and what you have to offer, they want quick and easy information. Without good web design, the chances of losing customers rises. Learn some of the differences between good and bad web design along with what makes good web design.
What Makes Bad Web Design?
Through all of our research, we’ve determined four main facets that will contribute to bad web design that practically encourages potential leads to exit your site upon logging on.
Non-Responsive Design
Do you have a ton of content? A large volume of unoptimized images? Too many plugins? If you do, you may also have a website with slow loading times. If your web design is slow to load, a survey conducted found that 47 percent of users will exit a site after three seconds if it’s taking too long to load. Having a fast site is critical to keeping your audience.
Broken Links and CTAs
Good web design has working links. You want your users to be able to come to your site and take action, so they can become a successful lead for your business. If you have links that aren’t working, then you are doing a disservice towards your visitors and yourself. Going through your site and manually checking all links and CTAs may be a tedious job but will be worth it in the end.
Poor Navigation
When a user goes to your site it’s important that they can easily navigate around in order to reach their final destination and become a lead. Sites without easily accessible navigation are useless for a user because they won’t be able to get past the homepage.
Too Much Content or No Clear Message
A cluttered site or a site with no real context makes it hard for your audience to fully understand what your product or service is and increases the chances of a quick exit. Both Arngren and CyberDsignClan are examples of sites that are hard to focus on and easy to get confused with.
The Importance of Good Web Design
The design of your website can have a big impact on how your customers perceive your brand. Many times it is when first impressions are made. You’ll be able to showcase your company’s brand accurately and give your customers a clear sense of direction on what actions to take next. Don’t lose business because of a bad website.
Now you may be asking yourself, “What makes a company have a great website?” Good web design is organized and structured, quick and easy to navigate, and gives you a clear indication of what the site is about.
Fat Guy Media is the perfect source to help you get your website on the right track. Don’t believe us? Just check out our own web design!
