Did you know that 70% of companies are not currently using video marketing in their strategies but plan to adopt it soon? Why is this? Quite simply, because the video captures audiences’ attention more effectively than text or images. Companies large and small can use video to quickly convey large amounts of information in an engaging and memorable way. Additionally, with major social media platforms prioritizing video content, your brand risks losing visibility and getting lost in the ever-changing, crowded digital marketplace without it.
Lights, Camera, Statistical Significance! The Many Benefits of Video Marketing
“Did You See This?” Sharing Leads to Engagement
Stat: Video content receives 1,200% more shares than text and images combined.
Think about the types of videos you typically share. Most likely, they are short, dynamic, captivating, unique, or humorous. These qualities make them particularly appealing and encourage sharing with both familiar and unfamiliar audiences.
Show Them What They’re Getting: Improved Conversion Rates
Stat: Including a video on a landing page can increase conversion rates by up to 80%.
Videos on a landing page are highly engaging. They quickly demonstrate how your product or service works and simplify complex information. When potential customers can easily understand the benefits, they form an emotional connection and are more likely to purchase.
Building Trust and Authenticity by Pulling Back the Curtain
Stat: 64% of consumers say watching a video makes them more likely to buy.
Video marketing can provide a look behind-the-scenes, allowing customers a glimpse of how a product is made and giving them added confidence in its quality and authenticity. It can also demonstrate how a product is used, which can help potential customers visualize how they might incorporate it into their day-to-day lives.
Enhanced SEO Equals Enhanced Visibility
Stat: Websites with video are 53 times more likely to rank on the first page of Google.
By adding videos to your website, visitors are inclined to watch them and, as a result, spend more time on your website. This increases visitors’ dwell time, provides an opportunity to include keywords in the video’s META description, and reduces bounce rate, all of which will contribute to improved SEO.
Unlock Your Business’s Full Potential
Video marketing is no longer just an option; it’s an essential tool for all businesses looking to thrive, stay competitive, and effectively connect with their audience. Fat Guy Media specializes in creating compelling video content tailored to your brand’s unique story and message. Let us help you stay ahead of the competition and maximize your earning potential!
