The 5 Call-to-Action Buttons Every Website Must Have

Inbound marketing is all about lead generation. It starts with user-friendly web design and informative blogging, but ultimately it’s the call-to-action that really matters. These buttons, which [...]

Boosting Conversion Rate with Proven Landing Page Tactics

Landing pages are one of many digital marketing tools that companies use to improve their lead generation and turn website visitors into paying customers. Its effectiveness is measured by a [...]

How to Increase Conversion Rate & Turn Shoppers into Buyers

One of the biggest challenges for digital marketers is to gain exposure for their brand in order to facilitate sales and drum up business. An even bigger challenge is to actually convert those [...]

What is A/B Testing, and how does it Work?

Business owners often wonder why their marketing efforts have proven to be ineffective (or unsuccessful). But they have no idea what the problem is or how they can fix it. Rather than making [...]

How to Generate More Leads with Mobile Marketing

To generate the most inbound marketing leads, businesses have gone mobile. With mobile marketing targeted to smartphones, tablets and more, it’s possible to increase sales by getting right into [...]

How to Write an Email that Actually Gets Read

There are over 100 billion emails sent and received each day, which makes email the most predominant form of communication in today’s world. There are many benefits that come from email [...]

Conversion Rate Optimization Tips for Business Websites

Website design includes much more than easier navigation and sharper graphics. A website can be automated to convert visitors into leads and customers. By implementing several conversion rate [...]

Landing Page Best Practices You Can’t Ignore

What is a Landing Page? A landing page is single webpage that is separate from your website, which is designed to capture user data. According to Content Marketing Institute, “the goal is to get [...]

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