How can Outdoor Advertising Help Improve your ROI?

Marketing campaigns aren’t always limited to the digital world. There are plenty of other opportunities to get your company’s name out there. One way is through outdoor advertising with [...]

How to Use Market Research to Build Your Buyer Personas

Buyer personas, inbound marketing’s greatest tool, are fictional in nature, but their accuracy depends on real data. To keep personas up-to-date, it’s common to periodically conduct market research.

Identify Your Target Audience With These Helpful Tips

When it comes to marketing, your goal is to generate business for your company. The first step in effectively reaching your potential customers is making sure that you fully research them inside [...]

How to Improve Your Brand’s Communication Strategy

Marketing has become consumer-driven, which means your brand must be able to effectively communicate and engage with your ideal target market. In order to do so, you need to fully understand them [...]

Win the Pitch with These PowerPoint Presentation Tips

At some point in your life you have probably had the unfortunate happenstance of sitting through a dull PowerPoint presentation. After all they happen every minute, of every hour, of every day [...]

Reel ‘Em In: Online Lead Management

If you’ve ever gone fishing you know that you need more than just a standard rod and lure to catch something worth your time. Oh, and a little bit of skill never hurt either. Without the [...]

How I Met Your…Buyer Personas? A HIMYM Spin on Content Marketing

One of the most important steps in modern marketing is constructing buyer personas — fictional characters that represent your ideal customers. It’s likely that your product or service would be [...]