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These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with [...]

With just over a week left until the big day, many brands are starting to ramp up their Easter marketing campaigns. That’s because, more than eggs, candy and pastels, Easter is also characterized [...]

These days, it’s rare for someone to even go to lunch without first seeking recommendations or online reviews. Actually, many companies pursue customer testimonials, which sometimes include case [...]

Since cold calling is dead and gone, marketers and advertisers have begun to explore new avenues for finding and reaching out to prospects. In fact, one of the most popular methods right now is [...]

When it comes to promoting your company, you have to position your message where your audience will see it. However, these days, a simple email just won’t cut it. Brands must create unified, [...]

Even though it can’t be seen, a brand image is one of your company’s biggest assets. Through careful planning, it can be built and improved like any other part of your branding. But, in order to [...]

Brand values are a guidepost that are used to direct your company’s business marketing. They help inform content creation in everything from social media marketing to blogging. But, what exactly [...]

Through the power of branding, companies like Facebook, Apple and Target have become immediately recognizable to consumers. With unrivaled brand recognition, it’s no accident they remain atop the [...]