Archives

Brand values are a guidepost that are used to direct your company’s business marketing. They help inform content creation in everything from social media marketing to blogging. But, what exactly [...]

Through the power of branding, companies like Facebook, Apple and Target have become immediately recognizable to consumers. With unrivaled brand recognition, it’s no accident they remain atop the [...]

As hard as companies try to promote themselves, sometimes they err and fall extremely short, to say the least. Occasionally, brands will even create such a mess that they make national headlines [...]

Getting people to recognize and notice your brand is a difficult task. However, sometimes, businesses pull off stunts so grand, so interesting, that they can’t help but captivate audiences. A [...]

Recently, sponsorships have become an important way for businesses to promote their brand. For instance, NBA teams now have advertisements on their jerseys.  Although they primarily benefit the [...]

Creating a unique logo is one of the most essential tasks when starting a business, right after creating a name. This visual representation of your company will hopefully become how most [...]

Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small [...]

Nike wasn’t built in a day. It has become one of the world’s most recognizable companies, because of its distinctive brand development. From the iconic “swoosh” logo to the memorable “Just Do It” [...]