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Blogging is an essential cornerstone of any successful digital marketing campaign. However, it seems that actually coming up with topics and subjects to blog about is an industry-wide issue. For [...]

Branding or rebranding is not a simple process. From the first idea to the finished product, there are many common brand design mistakes that can jeopardize a project. By learning to avoid these [...]

Social media marketing is tricky, especially if you’re just starting. Since the idea is to expand your audience and promote your brand, there’s only so much you can do on your own. The bottom [...]

Just like every other holiday or special occasion, Mother’s Day is sure to bring about plenty of commercials and marketing campaigns. Most of the time, the advertisements focus on appealing to [...]

Is your company having a tough time getting noticed in a crowded marketplace? Are you losing out on big business opportunities as a result? Maybe the problem is your branding, not your products [...]

These days, brands commonly communicate with audiences across many different platforms. From websites and social media to blogs and email newsletters, brands are creating more dialogues with [...]

With just over a week left until the big day, many brands are starting to ramp up their Easter marketing campaigns. That’s because, more than eggs, candy and pastels, Easter is also characterized [...]

These days, it’s rare for someone to even go to lunch without first seeking recommendations or online reviews. Actually, many companies pursue customer testimonials, which sometimes include case [...]