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Recently, sponsorships have become an important way for businesses to promote their brand. For instance, NBA teams now have advertisements on their jerseys.  Although they primarily benefit the [...]

Creating a unique logo is one of the most essential tasks when starting a business, right after creating a name. This visual representation of your company will hopefully become how most [...]

Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small [...]

Nike wasn’t built in a day. It has become one of the world’s most recognizable companies, because of its distinctive brand development. From the iconic “swoosh” logo to the memorable “Just Do It” [...]

If you’ve been following the news, then you know that we’re currently in the midst of the 2018 World Cup, the biggest sporting event on the planet. Thirty-two countries have gathered in Russia to [...]

By now, you’ve at least heard of the practice of branding. In fact, you may know how to recognize it and realize its importance, but you may not know what it is or how it’s done. So, if you have [...]

There’s nothing quite like a solid, catchy slogan. The power of a few simple words strung together have done wonders for the reputation and branding of some of the world’s most recognizable [...]

If your business is having difficulty gaining consumer recognition, you may have a brand awareness problem. But don’t worry, we have a few quick fixes for this common issue.