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With the return of school on the horizon, brands are beginning to roll out back to school campaigns aimed at students and parents. With that in mind, we decided to round up our favorite ads and [...]

When building a brand, an eye-catching logo and a snappy tagline are often not enough to stand out from the rest. To improve sales, businesses now must consider how brand experience influences [...]

On social media, platforms like Facebook, Twitter and Instagram usually receive the most attention from brands. However, depending on your field or industry, relying only on them may not always [...]

Blogging is an essential cornerstone of any successful digital marketing campaign. However, it seems that actually coming up with topics and subjects to blog about is an industry-wide issue. For [...]

Branding or rebranding is not a simple process. From the first idea to the finished product, there are many common brand design mistakes that can jeopardize a project. By learning to avoid these [...]

Social media marketing is tricky, especially if you’re just starting. Since the idea is to expand your audience and promote your brand, there’s only so much you can do on your own. The bottom [...]

Just like every other holiday or special occasion, Mother’s Day is sure to bring about plenty of commercials and marketing campaigns. Most of the time, the advertisements focus on appealing to [...]

Is your company having a tough time getting noticed in a crowded marketplace? Are you losing out on big business opportunities as a result? Maybe the problem is your branding, not your products [...]