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Home » branding
 How Brand Values Enhance your Company’s Identity and Image
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How Brand Values Enhance your Company’s Identity and Image

Brand values are a guidepost that are used to direct your company’s business marketing. They help inform content creation in everything from social media marketing to blogging. But, what exactly [...]

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 A Local Business’ Guide to Building Brand Recognition
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A Local Business’ Guide to Building Brand Recognition

Through the power of branding, companies like Facebook, Apple and Target have become immediately recognizable to consumers. With unrivaled brand recognition, it’s no accident they remain atop the [...]

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 3 Embarrassing Marketing Fails that Will Make You Cringe
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3 Embarrassing Marketing Fails that Will Make You Cringe

As hard as companies try to promote themselves, sometimes they err and fall extremely short, to say the least. Occasionally, brands will even create such a mess that they make national headlines [...]

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 4 Famous Publicity Stunts that Caught Our Attention
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4 Famous Publicity Stunts that Caught Our Attention

Getting people to recognize and notice your brand is a difficult task. However, sometimes, businesses pull off stunts so grand, so interesting, that they can’t help but captivate audiences. A [...]

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 Are Corporate Sponsorship Deals Really Worth the Effort?
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Are Corporate Sponsorship Deals Really Worth the Effort?

Recently, sponsorships have become an important way for businesses to promote their brand. For instance, NBA teams now have advertisements on their jerseys.  Although they primarily benefit the [...]

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 4 Reasons Why your Brand Logo is Really that Important
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4 Reasons Why your Brand Logo is Really that Important

Creating a unique logo is one of the most essential tasks when starting a business, right after creating a name. This visual representation of your company will hopefully become how most [...]

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 5 Classic Examples of an Effective Brand Positioning Strategy
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5 Classic Examples of an Effective Brand Positioning Strategy

Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small [...]

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 Brand Development Tips for Businesses of all Sizes
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Brand Development Tips for Businesses of all Sizes

Nike wasn’t built in a day. It has become one of the world’s most recognizable companies, because of its distinctive brand development. From the iconic “swoosh” logo to the memorable “Just Do It” [...]

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