How to Use Branding Strategy to Stand Out from the Crowd

Today’s industries consist of tons of companies, each looking to establish a brand identity. If your business is looking to elevate their standing amongst their competitors, it’s important to [...]

What Makes the World’s Most Valuable Brands so Valuable?

It’s no accident that the world’s most valuable brands excel year after year. They remain the best, because they follow a formula for brand success, which any business can easily learn.

Brand Identity: More than a Logo

The logo of your business is extremely important. It creates a symbol for your company that consumers will recognize at a quick glance. However, many people falsely believe that “brand” is [...]

Rebranding a Company the Right Way (in 2 Easy Steps)

Fast food giant and global obesity crisis punching bag McDonald’s has just recently announced that they will be featuring verified sustainable beef by 2016. The move serves as the precursor to an [...]

How to Establish Your Brand Identity with Great Web Design

As a small business in a recovering economy it can be more than a little difficult to invest your money in something that seems as superfluous as web design. But seeming superfluous and actually [...]

The Rise of SoLoMo and What That Means

A man stops on a street corner. His breaths come in ragged bursts, and he pulls a small, rectangular device from his pocket. The home-screen brightens and a Nike swoosh dashes across the screen. [...]

Why A Logo Is Important To Your Business

Why A Logo Is Important How many times have you been in a conversation and you are trying to describe a company, a product, or even both and their name or logo just keeps slipping your mind. [...]