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Brand Identity: More than a Logo

The logo of your business is extremely important. It creates a symbol for your company that consumers will recognize at a quick glance. However, many people falsely believe that “brand” is [...]

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The Rise of SoLoMo and What That Means

A man stops on a street corner. His breaths come in ragged bursts, and he pulls a small, rectangular device from his pocket. The home-screen brightens and a Nike swoosh dashes across the screen. [...]

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