Brand Identity: More than a Logo

The logo of your business is extremely important. It creates a symbol for your company that consumers will recognize at a quick glance. However, many people falsely believe that “brand” is [...]

How to Craft a Flawless Brand Development Plan

Has your company lost sight of who it is, and where it is going? Could it be experiencing a brand identity crisis? If this is the case, a brand development plan could be just what the doctor ordered.