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Home » B2B marketing
 Your Bite-Sized Guide to B2B Email Marketing
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Your Bite-Sized Guide to B2B Email Marketing

Email is undoubtedly one of the most effective marketing tools for companies in B2B industries. The average office employee spends about two-and-a-half hours reading and replying to emails every [...]

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 How to Get the Most Out of your B2B Social Media Strategy
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How to Get the Most Out of your B2B Social Media Strategy

It’s hard to promote your business these days without having some sort of social media presence. However, among the companies with a social media strategy, many are B2B, or business-to-business, [...]

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 The Hot, New Innovation that’s Rocking the B2B Marketing Industry
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The Hot, New Innovation that’s Rocking the B2B Marketing Industry

For a long time, B2B marketers have primarily focused on generating as many leads as possible. This lead-based approach is predicated on a priority-based sales and marketing model that treats all [...]

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