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Email is undoubtedly one of the most effective marketing tools for companies in B2B industries. The average office employee spends about two-and-a-half hours reading and replying to emails every [...]

It’s hard to promote your business these days without having some sort of social media presence. However, among the companies with a social media strategy, many are B2B, or business-to-business, [...]

For a long time, B2B marketers have primarily focused on generating as many leads as possible. This lead-based approach is predicated on a priority-based sales and marketing model that treats all [...]