How Cognitive Dissonance Can Make You Better at Tweeting
When I started marketing on social media I thought to myself, “I’ve tweeted before, how hard can it be to use it for marketing?” The answer. Really hard. Marketing on Twitter is a whole lot more difficult than I gave it credit for. I quickly learned that tweeting as a marketing professional relied more on psychology and sociology than technical skill. Here are a few suggestions from HubSpot blogger Lanya Olmsted on how we, Fat Guy Media, can use psychology to increase and help you get better at tweeting.
Get Better at Tweeting with Some Help From Fundamental Psychology
1. Cognitive Dissonance
If you have ever had conflicting beliefs over a certain subject then you have experienced cognitive dissonance. It happens when those two conflicting beliefs pair together to create a feeling of discomfort. You’re not sure what is right and what is wrong so you seek guidance in order to find the right belief. Those members of your audience who are searching for that right belief will be more apt to pay attention to your tweet when you throw a curve-ball that challenges their self-perception. To fully understand that self-perception you need two things; social-monitoring tools and an understanding of your buyer personas. Social monitoring will help you identify which strategies (geared towards your buyer personas) are working and which ones are failing. By carefully targeting your social media marketing campaigns towards your successful posts you will get better at tweeting.
2. Self-Perception Theory
For lack of a better term this is the ‘trendy,’ psychological theory and entirely revolves around the individual. Self-perception is all about how you see yourself. More specifically it’s how your customers see themselves and how they’d like to portray themselves. By providing your customers with trendy content you’ll not only get better at tweeting, you’ll help your customers boost their presence and image on social media.
The last theory Olmsted covers is that of norming; the process of making an action normal. People love constructing norms (especially when none exist) because they make us feel normal. It’s a standard. Right and wrong. Good and bad. It all has to do with what is and what is not normal. The ‘norming’ tweets that you post usually comes in the form of original content that either disproves a previous norm or builds off of an accepted norm. Tweets like these not only make you better at tweeting, it can make you a thought-leader in your respective industry. These three tips should give you the psychological foundation to help your business get better at tweeting and help boost your presence on social media. If you have any further questions about social media marketing or if you would like to schedule a consultation please feel free to contact us at 516-535-5353 or e-mail us at firstname.lastname@example.org.