Surprising Social Media Marketing Statistics Everyone Should Know

 In Social Media Marketing

If you are like us, you probably spend a decent amount of time on social media. You might even think of yourself as an expert. But, do you really know as much as you think you know? Even if you work in the business, we think some of these social media marketing statistics might surprise you.

Social Media Marketing Statistics to Share with Friends

If you think everybody and their mother is on social media today, you might be right. But, did you know that more people today own a cell phone than a toothbrush? If that fact surprised you, we have a whole lot more social media statistics that you probably never heard before.

Facebook

social media marketing statistics

Twitter

Many people consider Twitter to be a niche social media platform for politics, sports or business. However, the real social media statistics tell a different story. Today, 45 percent of Americans use Twitter.

Quick Facts about Twitter Usage

social media marketing statistics

Instagram

Everyone knows that Instagram is now one of the most popular social networks, but you may not know exactly how active it is. Instagram now has 500 million daily active users. These half a billion people post more than 95 million photos every day.

These social media marketing statistics reveal a lesser-known opportunity for businesses. With this much daily traffic, brands now have a good shot of reaching potential customers on Instagram. If you are considering social media marketing services, you will be happy to hear that 80 percent of Instagram users follow at least one business profile.

Although you were probably aware that there are promotional opportunities available on Instagram and other social platforms, you might not have realized until now exactly how much marketing potential there is on social media.

social media marketing statistics

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