These days, your business can’t afford to not have a mobile first marketing strategy. But to get there, you need to know the answer to key questions, like “what is AMP?” and “how can mobile traffic bolster the bottom line?” Learning the answers to questions like these can help your business succeed in today’s digital world.
What is AMP?
AMP is an acronym that stands for Accelerated Mobile Pages. Aimed at making a “better, faster mobile internet,” AMP is an open source program created by Google. It was created with the collaboration of thousands of developers, publishers, websites, distribution companies and tech companies.
Considered to be a response to Facebook’s Instant Articles, AMP helps businesses create high-performing, mobile-friendly versions of their webpages. To date, more than 1.5 billion AMP pages have been created on the internet.
How does it Work?
“What is AMP really all about?” you might be asking.
It is a mobile-first solution that helps to provide instant website load time by quickly optimizing them for the mobile experience. It restricts HTML/CSS and JavaScript, allowing web pages to render faster online. AMP also helps pages load faster in the Google search engine, because they are automatically cached by Google AMP Cache.
How can it Help My Business?
The benefits of AMP to digital marketing campaigns are clear and simple.
It brings more traffic to web pages and retains those visitors for longer periods of time. According to Google, using AMP can increase website hits by 10 percent and double the time spent on a page.
3 Key Benefits for Businesses
- By loading instantly and providing a consistently fast experience, Accelerated Mobile Pages improve a website’s user experience on all devices and platforms.
- AMP is a seamless website solution that provides enhanced performance without sacrificing quality.
- It’s an easy, cost-effective digital marketing tool.
Should I Be Using AMP?
The short answer is yes.
It can prevent you from losing prospects who may be getting frustrated with the user experience of your website.
Most people today will only wait about three seconds for a site to load before moving on to something else. If your web pages can’t load in that time frame, the best ads in the world will not be able to help you convert potential customers.
By enabling AMP, your business can gain a key competitive advantage.
Consider Mobile Friendly Web Solutions
There’s little doubt that consumers’ mobile-first mindset is here to stay. If you haven’t already, now is the time to adapt your business model. If you are interested in mobile friendly web design services, contact Fat Guy Media today! We have the answers to questions like “What is AMP?” and so much more.
