Inbound marketing has created a major impact on the type of marketing campaigns people have developed for their companies. Inbound marketing is an effective way to drive traffic and leads to your business. People can now customize their marketing plans to coincide with their audience to reach them in the proper stage of their buyer’s journey. With online competition being so high, it’s more important than ever to know which inbound marketing techniques will be the most efficient going forward.
4 Inbound Marketing Features to Keep in Mind
1. Videos
Videos have become the media of choice for users, whether it be on different social media apps, using their “stories” features or on a video platform, such as YouTube. Having enjoyable content to watch is a fun inbound marketing technique for your audience to connect with your brand and a great way to increase your search engine ranking. With video content on your site, Google algorithms will make your search page ranking 53 times higher.
2. Chatbots
This gives your company an inbound marketing advantage of being able to help and communicate with your audience 24/7. As artificial intelligence continues to improve, the chatbots are getting smarter and more efficient. They are a cheap way to ensure that your audiences’ questions and concerns are addressed quickly and at all times.
3. Podcasts takeover
Podcasts have become more mainstream. While they may not be a new concept, they are beginning to gain a lot of popularity. It gives people the chance to listen and learn more about your company and is another form of engaging content. This is also a great way to get in touch with people who are constantly on the go.
4. Inbound and Social Media
The world has turned digital. Using social media is an easy inbound marketing approach to connect with users and promote your content in a personalized way. With all of the different social media platforms emerging, there’s no shortage of methods to build close relationships with your audience and find an effective way for them to feel connected to your business.
Over the past few years, the number of people who have been buying from online commerce stores has grown exponentially. Customers no longer need to reach out to experts on a topic to try and find out more information on a product or service, now they can do it themselves. This makes it that much more important for companies to have successful inbound marketing tactics.
