Just a few years ago I remember thinking that my Motorola RAZR was cutting edge technology. It was black, looked sleek and was featured in the Bourne Ultimatum (I’m a loser… but at the time it was pretty cool). Then all hell broke loose when Apple released the iPhone. Steve Jobs stood on stage during that Keynote address in 2007 and effectively changed the way the world operates. Now, people go everywhere with their smartphones (iPhone, Android, Galaxy, HTC One): the bathroom, restaurants, even skydiving. But what does that mean for you as a marketing professional? With the widespread use of mobile technology mobile is evolving from a minor player into the most dominant part of consumer purchase decisions. Do you need a Mobile Optimized Website. Well, over 50% of consumers reach for their phone (or other mobile device) at their start of their path to purchase. And over half of those want a location within five miles. That’s a great thing if you’re a small business. But there are a few things that could be holding you back if you haven’t noticed an increase in customer traffic over the past couple two to three years. Sure, there are a multitude of reasons as to why you may not have experienced such an increase but we will focus on some marketing strategies you could employ to drive up traffic. Let’s say you just had your website redesigned by a web developer (or maybe you made the website yourself). It looks pretty good, you’ve checked it out across a couple different web browsers and there doesn’t seem to be any problems. But have you checked to see how it opens across a variety of smartphones and other mobile devices? Far too often people ignore the importance of a Mobile Optimized Website for both PC browsing and mobile browsing. If you’re lacking one or the other you could be losing out on a lot of potential customers (especially on Long Island) just because they can’t access your website from their iPhone. But don’t worry! Here at Fat Guy Media we’ll make sure you have a Mobile Optimized Website for every browser and every device so that at the end of the day you don’t have to worry about reaching those mobile customers. We’ll do that for you so that all you have to concentrate on is running your business and making it the best it can be. If you’d like to schedule a consultation with us you can call us at (516)535-5353 or e-mail us at sales@fatguymedia.com
