These days, everyone looks to the Internet to find answers. So why wouldn’t you want your company to be the best answer? Inbound Marketing is a customer-centric method of attracting visitors to your website. Inbound Marketing on Long Island is no easy task to manage. The island generates a lot of competition between similar companies, so it is important that yours stands out among your competitors. At Fat Guy Media, we not only love to eat, but we love Inbound Marketing, too. We are a marketing agency that works to generate relevant and remarkable content on the Internet for our clients. Fat Guy Media Takes Long Island is an initiative to teach small and big businesses alike how to plan a great Inbound Marketing strategy.
A Lesson on Inbound Marketing
The basis of Inbound Marketing runs off the Inbound Methodology which is to attract visitors, convert them into leads, close those leads into customers and delight the customers to ultimately become promotors for your company. This is done through Search Engine Optimization (SEO), blogging, social media campaigns, web design and more. Inbound Marketing is a direct evolution of the Internet age. Traditional, interruptive marketing techniques are no longer as useful as they used to be. Since the Internet is cluttered with so much information, consumers look to search engines to find answers and solutions online. According to HubSpot, a company we work closely with when mastering the art of Inbound Marketing, 60% of the sales cycle is over before a consumer talks to a sales representative. So in order to be the best solution for a consumer’s problem or opportunity, you have to think as if you were that consumer. What will benefit you the most? What answers do you need? Putting this into perspective will allow you to create the proper content you need to entice consumers to your site.
Fat Guy Media Takes Long Island
Fat Guy Media Takes Long Island is our campaign to educate businesses on how to use Inbound Marketing on Long Island. First and foremost, it is important to understand that different industries require different stratagems of Inbound Marketing. You cannot market a restaurant the way you would an accounting firm. A great marketing strategy is industry specific. Some tactics that are beneficial to that restaurant may not be appropriate for that accounting firm. Throughout the next couple of months Fat Guy Takes Long Island will explore certain facets of Inbound Marketing and how they are applied for our clients through blogs and case studies. You will be able to see firsthand what we do and what works for which company. With each client example, you will see the main principles we stick to: The first thing Fat Guy Media does when creating an Inbound Marketing strategy for our clients is to research exactly which consumers we are trying to target. A target audience is key to creating the right content and optimizing our clients’ websites. Again, it is about what will benefit the consumer, not what a company or service is capable of. Once we have our audience, we create relevant content that engages our audience by using keywords. These keywords are created based on what the searchers are looking for. Website pages, blogs, social posts, whitepapers and more are filled with the right keywords to draw the attention of both searchers and search engines. Geographical Marketing is another important factor when creating an Inbound Marketing strategy. Geographically targeting consumers in the same location helps our clients compete with other similar companies around the same area. All that is just a bite of our Inbound Marketing sandwich. Stay tuned for weekly updates about Fat Guy Takes Long Island and learn just what it takes to build a great Inbound Marketing strategy.
