The future of marketing will be very different thanks to the coronavirus. With the world changing so quickly in such a short period of time, it’s important to recognize the crucial steps marketers will need to take in order to stay up-to-date and not fall behind in their marketing efforts post COVID-19.
The Future of Marketing Tips
Agile Marketing is the New Norm
If the coronavirus taught us anything it’s that things can change on the fly and marketers need to be up to date with the most current events going on. They must be susceptible to quick changes needing to be made. Their audience and consumers want updates on what is going on with their business in terms of what is going on in the world, and if a business is slow, they could be left behind.
No longer can a company release one statement and have it fit all of their stores. You have to customize each message to each state, district, town, etc. that you are targeting. Everything has to become hyper personalized so your company is relevant with what was going on.
Utilize Email Marketing
With a stay-at-home order having been set in place and businesses closed, email marketing had become a great way to reach customers and remind them that they aren’t alone. While stores are starting to open up again, it is still important to stay up to date with your email marketing and recognize that the future of marketing is email marketing. This is a great way to promote specials, deals and give updates on what’s going on within your business. It also allows you to stay in contact with your customers.
Be Empathetic
The coronavirus was something that many never imagined happening. It had devastating effects on both people and businesses. This was a scary time for many people and businesses need to remember that in their marketing efforts. Consumers are more likely to trust a brand if they believe it is a company that sees them as people and not just another source of revenue.
The coronavirus has not only changed marketing tactics but also the world as we once knew it. Marketers will need to rethink how they reach their audience in terms of technology and language used. Current and quick information is the most effective and allows your business to stay relevant.
If you need help with your post COVID-19 marketing, contact Fat Guy Media.
