It’s no secret that having a website is an essential asset for businesses across the globe. And, when you’re in one of the most competitive markets in that world (Long Island and New York City especially) having a super website that is interactive and accessible across all sorts of different platforms can be the difference between success and failure. That’s what we’re committed to here at Fat Guy Media, we’ll give you a website that will separate you from your competitors, build your brand and deliver your company’s message in a way that will draw customers to you.
Finding the Best Web Design Agency on Long Island
Here are a few things to consider when you’re thinking about hiring a web design agency on Long Island.
Step 1 – Know your bottom line
Before you hire any web design agency on Long Island you should have some idea of what you want your website (and the internet marketing that is paired with it) to achieve. Who is your target audience? What do you want your brand story to be? How do you intend to reach them? What will the focus of your website be; will you focus on e-commerce (return on investment (ROI), conversion of sales, etc.) or will you be focusing primarily on gaining exposure? If you can answer these questions then you’re ready to progress to Step 2.
Step 2 – Know your cost vs. value
Ask anyone if they’d rather have a durable, good quality product or one that is of poor quality I will bet you they will want the durable product. No one wants a bad quality product. Unfortunately, better quality often means you have to pay more for a good or service and the same concept applies to web design. But, it’s just not feasible for you to spend as much on your site as Apple or Amazon do on theirs. Instead, you should focus on getting the best website for your company for a price that’s right for you and remember ROI. The more you put in, the more you get out of it.
Step 3 – Identify a solid track record
This step kind of ties into Step 2; while you may want a quality website you’re going to need a quality web design team to get you there. But how do you know which one is the right one? Ask a lot of questions. You want to find a team that knows the ins and outs of the industry because when the going gets rough you’re going to need help navigating the treacherous waters of web design. Here at Fat Guy we know how to get you the best results for the best price. That’s what we have done and what we will continue to do when it comes to our clients needs. Check out our website for some of our previous work.
Step 4 – Communicate and learn
You know how we said you might need help navigating the treacherous waters of web design? Well this bullet point revolves around that aspect because as much as you need us we need you. We’re building a relationship and, as in any relationship, communication is key. Sometimes things can get a little technical but if you ever feel lost along the way please don’t hesitate to ask and we will do everything in our power to answer your questions. We do advise that you try to learn a bit of research about our industry so we can spend more time honing in your website and less time explaining but we understand that you are probably very busy.
Step 5 – Recognize content is your problem
While web design has the word “design” in it we don’t believe that design comes first. Instead, design should spring from the content you have created. That content should be relevant, informative and potentially exciting to your customers. Your brand story is the most important part of your business, without it all of the bells and whistles in the world won’t save your website. With great content comes great web design and as you grow your content will fuel design and the design will fuel your content.
Step 6 – Know what you want to achieve, be realistic
This step is all about setting attainable goals for your company over both the short term and the long term. Being first on Google would be great but getting you there in six months may be a little difficult. Try to focus on goals you can reach (generating more leads, increase online sales, improve brand awareness, etc.) and you’ll be one step closer to your dreams.
Step 7 – Know your strategy
Having a good strategy is like having a reliable ruler. You’ll be able to make measurements quickly and effectively so you can decide whether or not your company is headed in the right direction. If something’s not working phase it out and tackle it again and if something is working focus on that. Good web agency’s will help you develop an impressive web strategy and we are extremely thorough when it comes to finding ways to make your website successful.
Step 8 – Maintain the quality of your investment
Congratulations! Your website has been on the World Wide Web for a couple months now. But now what? Web agencies that don’t know what they’re doing will lose contact with you and fade away which may leave your fledgling website at risk. At Fat Guy we will continue to develop our relationship with you because you and the success of your company matter to us. If you need us, call us, no matter where you are, no matter how far (because we’re probably not that far away, it’s Mineola after all).
But seriously, if you’re thinking about a new website please don’t hesitate to give us a call at 1-516-535-5353 or e-mail us at sales@fatguymedia.com. We look forward to hearing from you!
