Online Marketing News Blog

December 13, 2024

Convert Holiday Browsers into Buyers Fast With Landing Page Optimization

Landing pages serve a crucial role in your business. They are like a Maitre D, and a waiter rolled into one, and their only focus is to get you to order the rib eye. Unlike your homepage,…

vector image with a person sitting with an open laptop with icons comparing re marketing and retargeting

November 26, 2024

Digital Marketing

Remarketing VS Retargeting: What’s the Difference? Which is Better?

Remarketing VS Retargeting: the terms are often used interchangeably, yet while they share a similar goal of driving conversions, they use different methods and approaches. Understanding the differences between the two options will help you determine whether…

November 11, 2024

Content Marketing

Content Distribution: Get Your Message Seen by More People

Over 2.5 QUINTILLION bytes of data are created every single day—that’s 18 zeros and an almost incomprehensible number! However, it’s necessary to understand how much content is being created daily and its direct impact on your business’s…

vector image of a brain with marketing symbols and icons around it

October 23, 2024

Neuromarketing

Neuromarketing: Tapping into and Understanding Customer’s Emotions

Neuromarketing emerged in the late 1990s to study how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking, and skin response. This data is used to help predict consumer behavior…

image of a keyboard with shopping carts on each key

October 8, 2024

Web Design

E-commerce Website Design: Strategies for Success

As a e-commerce business owner, your primary focus should be ensuring your website captures viewers’ attention and sparks their curiosity, converting visitors into customers. To achieve this, you must understand key strategies to enhance your e-commerce website…

vector image of graphs and charts on a laptop

September 30, 2024

Social Media Marketing Trends to Boost Engagement

Staying ahead of social media marketing trends is crucial for brands aiming to engage consumers and maintain an edge in today’s ultra-competitive market. With the continuous addition and upgrading of marketing channels, formats, platforms, trends, and techniques,…

man peeking into a box being slowly open

September 19, 2024

Digital Marketing

How to Optimize Photos to Deliver A High-Quality User Experience

Does your company have a website? If so, you need to optimize your photos! Photo optimization refers to adjusting images to the optimal format, size, and resolution while maintaining the same quality. This helps ensure that your…

August 27, 2024

Maximizing LinkedIn for Your Marketing Strategy Development

Incorporating a LinkedIn marketing strategy into your business plan has become essential for building professional relationships and enhancing your brand visibility. This approach also leverages industry-specific networking opportunities, ultimately driving engagement and generating valuable leads in an…

a vector image of a laptop with a long scroll of written paper draped over it

August 16, 2024

Blogging

What Are Blogs? I’ll Explain, and Yes, You Need Them

What are blogs? Let’s start from the beginning. First, we had “weblogs,” a term created by Jorn Barger in 1997, to describe the practice of “logging” the web by listing links to interesting sites and adding commentary.…

man running with a giant piggy bank oh him

July 22, 2024

How-To

Marketing Budget Plan: Understanding the What, Why, and How Much

As a business owner, you know how crucial marketing is to your company’s success. Equally important is having a comprehensive marketing budget plan that covers every aspect of your campaign for the year. This will help you…

Convert Holiday Browsers into Buyers Fast With Landing Page Optimization

Remarketing VS Retargeting: What’s the Difference? Which is Better?

Content Distribution: Get Your Message Seen by More People

Neuromarketing: Tapping into and Understanding Customer’s Emotions

E-commerce Website Design: Strategies for Success

How to Optimize Photos to Deliver A High-Quality User Experience

Maximizing LinkedIn for Your Marketing Strategy Development

What Are Blogs? I’ll Explain, and Yes, You Need Them

Marketing Budget Plan: Understanding the What, Why, and How Much

Search

Categories

Archives

Long Island Office

New York City Office