Online Marketing News Blog

March 31, 2025

The Best Marketing Video Styles to Reach Your Audience

In 2024, people consumed an average of 84 minutes of video content per day. It’s clear that visual content is king and is incredibly powerful. Creating a compelling marketing video is essential for brands seeking to connect…

image of different marketing strategy terms

March 17, 2025

Social Media Marketing Strategy: Insights, Tools, and Best Practices

A social media marketing strategy is essential if you’re a small or medium-sized business owner. Whether managing it in-house or working with an external agency, you won’t have a successful online presence without one. Keep in mind…

vector image of a man and woman curating and building an email list

February 27, 2025

Email Marketing

Starting A New Business? Here’s How to Build an Email List

The first goal of any business venture, whether new or existing, is to create something sustainable. One of business owners’ most critical yet often overlooked aspects is the importance of building and utilizing an email list. When…

and green background image with marketing icons with green text saying ethical marketing

February 13, 2025

Branding, Digital Marketing

Ethical Marketing: The Honest Approach

Today’s consumers are more informed and aware than ever before. They actively seek brands that align with their values and demonstrate a commitment to social and environmental responsibility. According to a recent study, 94% of consumers say…

vector image of people standing around a large screen helping build a website

January 23, 2025

Web Design

Do I need a Website for My Small Business?

A website is not just an option; it’s necessary for any small or medium-sized business. You might think websites are only for large corporations, or you can rely exclusively on social media, but that’s not true. A…

January 15, 2025

Video Marketing

Video Marketing: Not a Luxury, But a Necessity

Did you know that 70% of companies are not currently using video marketing in their strategies but plan to adopt it soon? Why is this? Quite simply, because the video captures audiences’ attention more effectively than text…

December 27, 2024

Instagram

Instagram Marketing Tips: Why Your Business Should Embrace Them

Social media platforms have become essential for businesses looking to connect with their audiences. Among these platforms, Instagram stands out as an absolute powerhouse. As of late 2024, Instagram ranks as the 4th most-viewed website globally, with…

December 13, 2024

Digital Marketing

Convert Holiday Browsers into Buyers Fast With Landing Page Optimization

Landing pages serve a crucial role in your business. They are like a Maitre D, and a waiter rolled into one, and their only focus is to get you to order the rib eye. Unlike your homepage,…

vector image with a person sitting with an open laptop with icons comparing re marketing and retargeting

November 26, 2024

Digital Marketing

Remarketing VS Retargeting: What’s the Difference? Which is Better?

Remarketing VS Retargeting: the terms are often used interchangeably, yet while they share a similar goal of driving conversions, they use different methods and approaches. Understanding the differences between the two options will help you determine whether…

November 11, 2024

Content Marketing

Content Distribution: Get Your Message Seen by More People

Over 2.5 QUINTILLION bytes of data are created every single day—that’s 18 zeros and an almost incomprehensible number! However, it’s necessary to understand how much content is being created daily and its direct impact on your business’s…

The Best Marketing Video Styles to Reach Your Audience

Starting A New Business? Here’s How to Build an Email List

Ethical Marketing: The Honest Approach

Do I need a Website for My Small Business?

Video Marketing: Not a Luxury, But a Necessity

Instagram Marketing Tips: Why Your Business Should Embrace Them

Convert Holiday Browsers into Buyers Fast With Landing Page Optimization

Remarketing VS Retargeting: What’s the Difference? Which is Better?

Content Distribution: Get Your Message Seen by More People

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