Earlier this month we wrote a post about the benefits of WordPress, our darling web utility tool that lets us go about our business without too much difficulty. It’s like an energetic golden retriever; it’s undeniably loyal, but it may leave you with a bit of a mess if you get it overexcited. Minor cleanups here and there sound like a minor price to pay for a lifelong friendship. But, let’s say you prefer the rigid structure of the Westminster: America’s Dog Show, or the ability to run a secret underground lair in South America with a pack of tech-enabled talking dogs. If that’s the case then you may want to consider using the HubSpot CMS as your blogging platform.
The Advantages of the Hubspot CMS
A battle between HubSpot and WordPress would be one between heavyweights. They’re both extremely popular, they both have Search Engine Optimization features, and they’re effective web design platforms. If you have an interest in inbound marketing, chances are you’ll be using one of the two (or both). Listed below are the advantages of the HubSpot CMS.
1. Complete Integration
Whitepapers, ebooks, calls-to-action, landing pages, blogs; you’re going to have a long list of content that needs to be created if you want to be an inbound marketer. To keep all of that information organized you need to have an extremely efficient and rational system (or you can use HubSpot CMS). Using the inbound platform you’ll be able to keep all of your content (blogs, ebooks, calls-to-action, etc.) organized because the Content Management System will manage it for you. That means you’ll never have to worry about misplacing your content, all you have to do is create it.
2. Data and Analytics
While WordPress may be the more flexible platform, the HubSpot CMS will allow you to track and analyze how your content is performing. That information is essential if you plan on tracking the success of your marketing campaign and making any future alterations. Alterations that could be the difference between a customer and a lead. So, if you want to make more money and generate more successful marketing campaigns then you may want to consider moving to HubSpot. We still love you as a web design platform WordPress, but as a blogging platform, you may have finally met your match. 