As a quick reminder, SEO stands for search engine optimization. SEO is the act of adjusting a web page for both the search engine and searcher’s optimal viewing experience. The objective of SEO is to rank high on search engine results pages (SERP). For instance, Google, Yahoo and Bing. In order to do this, you must follow a number of on page SEO tips. SEO works best with the more web pages. So if your company has a website, only optimizing the pages on the website won’t necessarily cut it. A business blog is beneficial to any company’s site because each blog post is another web page. Correctly and efficiently optimizing blog posts aids search engines in ranking your company’s web pages higher on SERP. So, here’s some tips to make sure your company’s web pages rank.
On Page SEO Tips for Blogging
The next time you write a blog, make sure you follow these on page SEO tips for blogging:
- Choosing the Right Keywords
First and foremost, it is important to centralize a blog around a specific and relevant keyword. This keyword can be a long-tail keyword, or simply, one word. Your keyword should be visibly present to search engines and searchers, without coming across as spam-like. The keyword should be found in all of the on page SEO tips below, in order to properly optimize a page.
- Page Title
The page title should be unique and feature the keyword, so search engines know what your blog is about. Your page title is the representation of your blog that must attract the right searchers, so incorporate the keyword that will grab the attention of the searchers.
- Meta Description
The meta description is shown on SERP underneath the title. A good meta description should contain the keyword, to demonstrate to search engines and searchers that the blog post is reliable.
- Headings
Headings are body tags within the written content that are used to section off the blog. For instance, an H1 is usually the page title, but an H2 or H3 is a subsection of the blog. Headings allow search engines understand what that blog is regarding. Search engines also prioritize headings as opposed to the written content. So, what is important in your blog, should be displayed in a heading.
- Image SEO
Pictures are great for business blogs. A visual provides something that is aesthetically pleasing and offers further explanation to what the blog is about. What’s even better about images, is you are able to optimize them! Images have what is known as alt tags and descriptions. Within these, the keyword can be added. So, if someone searches for that keyword through Google Images, it is more likely that image and blog will rank on SERP.
- Outbound and Inbound Links
Linking your own web pages and other sources are great for SEO. An outbound link is a hyperlink to a web page unaffiliated with your company. An inbound link is a hyperlink back to your company’s website, whether it is an ‘About Us’ or ‘Services’ page. With links, your site will most likely be crawled more efficiently than it would without links. Inbound links help searchers navigate through your company’s website. The on page SEO tips for blogging are crucial to ranking well on SERP. However, there are plenty of more tips for the ultimate optimization without making your business blog post to spam-like. Learn more about SEO and its benefits to help your company compete online.